Assistant Vice President, Pharma Multi Channel and Commercial Analytics

3 weeks ago

bangalore, India Genpact Full time

Genpact (NYSE: G) is a global professional services and solutions firm delivering outcomes that shape the future. Our 125,000+ people across 30+ countries are driven by our innate curiosity, entrepreneurial agility, and desire to create lasting value for clients. Powered by our purpose – the relentless pursuit of a world that works better for people – we serve and transform leading enterprises, including the Fortune Global 500, with our deep business and industry knowledge, digital operations services, and expertise in data, technology, and AI.

Inviting applications for Assistant Vice President, Pharma Multi Channel and Commercial Analytics

We are looking for Assistant Vice President with relevant experience in Multi-channel marketing and commercial Analytics in pharma / life science, for leading a team of cross functional analysts for a top 5 pharma major client of Genpact. This role will be key to developing innovative solutions and consulting capabilities within our team

Responsibilities

Experience in Multi Chanel marketing, Omnichannel, Digital and Marketing analytics with relevant experience in in Pharma / Life sciences industry, leading large analytics engagement 

As lead program manager, facilitate cross-functional stakeholder discussions and drive consultative selling and innovation with hands-on analytical deep-dive

Demonstrated though leadership in driving continuous improvement in MCM and Marketing analytics in the areas of brand launch initiatives, customer journey, brand positioning, customer segmentation, business insights, campaign effectiveness measurement, channel affinity, next best action etc.,

Exposure to pharma data sets such as IQVIA, Symphony: Xponent, PlanTrak, NPA, DDD, Digital Interaction data, Veeva CRM, Call Activity data, Adobe, Google analytics data, IPad, Social media data, 

Knowledge on advanced analytics like, MMX, Test control analysis, A/B testing, Promo response models, Optimization, impact analysis for MCM and digital channels, web analytics, micro segmentation, Impact analysis and Return on Investment (ROI) for overall Omnichannel program, Channel attribution, content affinity, behavioural models etc.

Exposure to bringing in AI/ML and innovation into marketing, brand and MCM analytics space

Able to drive proposals and support new business development

Hands on experience in R or Python, SQL. Azure Data Bricks is a plus

Experience leading and mentoring a team of analysts, senior analysts, managers. Demonstrate the ability to execute multiple projects in parallel

Qualifications we seek in you

Minimum Qualifications / Skills

Bachelors in Pharmacy / technology

MBA 

MS/MTech/Mpharma

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