Digital Media and Performance Marketing Specialist

4 weeks ago


Greater Kolkata Area, India NKlusive Full time

Digital Media & Performance Marketing Specialist

Location: Kolkata

Job Type: Full-time

About Us

NK Realtors Pvt Ltd is a leading real estate consultancy firm, dedicated to helping clients find their perfect property solutions. Through our digital-first approach, we leverage cutting-edge marketing strategies to maximize reach and engagement. Nklusive , specializes in premium real estate marketing, bringing innovation and performance-driven strategies to the industry.

We are looking for a Digital Media & Performance Marketing Specialist who is passionate about driving digital campaigns, optimizing online presence, and maximizing ROI.

Key Responsibilities

Performance Marketing & Campaign Management

  • Develop and execute performance marketing campaigns across multiple digital channels (Google Ads, Facebook, Instagram, LinkedIn, etc.).
  • Plan, allocate, and optimize paid media budgets to maximize ROI and achieve business objectives.
  • Conduct A/B testing to refine ad creatives, audience targeting, and bidding strategies.

Analytics & Optimization

  • Monitor, analyze, and optimize campaign performance using tools like Google Analytics, Meta Business Suite, and Google Tag Manager .
  • Track KPIs, generate reports, and provide insights for continuous improvement.
  • Leverage data-driven insights to enhance campaign effectiveness.

Market Trends & Innovation

  • Stay up to date with the latest trends in digital marketing, performance advertising, and emerging platforms .
  • Experiment with new ad formats, strategies, and automation techniques.

Qualifications & Skills

Education:

  • Bachelor's degree in Marketing, Business, Communications, or a related field .

Experience & Expertise:

  • 2+ years of experience in digital media buying, performance marketing, or paid advertising.
  • Strong hands-on knowledge of Google Ads, Facebook Ads, LinkedIn Ads, and other digital advertising platforms .
  • Experience with Google Analytics, Google Tag Manager, audience segmentation, retargeting, and conversion tracking .
  • Ability to interpret data and make data-driven marketing decisions.
  • Strong analytical, communication, and collaboration skills.
  • Knowledge of SEO and content marketing is a plus.

Why Join Us?

Competitive salary & benefits package.

Opportunity to work with a dynamic & creative team .

Professional growth & learning opportunities in a fast-paced, innovative work environment.

Work on exciting digital campaigns with industry-leading tools and strategies.

To Apply-

Send your resume & portfolio to

Company Websites:



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