Digital Marketing Specialist

4 weeks ago


Delhi, India Grow Your Staff Full time

Grow Your Staff is looking for a Digital Marketer for a US-based software development company. This is a full-time remote position.We are seeking a results-driven Digital Marketing professional with hands-on experience in link building, digital PR, and outreach for the US market..Experience required- 3-5 yearsCTC- 10-14 LPALocation- RemoteTime- 5:30 pm- 2:30 am (Monday - Friday)Type of employment- Full-timeResponsibilities- Develop and execute link-building campaigns aligned with SEO and brand goals.- Identify and outreach to high-authority websites, bloggers, and publishers to secure backlinks and guest post opportunities.- Plan and manage digital PR campaigns targeting US audiences to enhance visibility and reputation.- Collaborate with content, SEO, and design teams to produce link-worthy assets (blogs, infographics, data reports, etc.).- Track and analyze campaign performance using Ahrefs, SEMrush, Google Analytics, or similar tools.- Build and maintain a database of media contacts, journalists, and influencers in relevant industries.- Monitor backlink quality, remove toxic links, and ensure alignment with Google’s guidelines.- Research competitors’ link profiles and identify new outreach opportunities.Qualifications- Bachelor’s or Master’s degree in Business, Marketing, or a related field.- 3+ years of proven experience in link building and PR outreach, ideally for US or international markets.- Strong understanding of SEO fundamentals, domain authority, and off-page optimization.- Excellent written communication and persuasive outreach skills.- Familiarity with digital PR tools such as BuzzStream, Pitchbox, or Hunter.io.- Ability to analyze performance metrics and adapt campaigns based on data insights.- Self-driven, detail-oriented, and comfortable working across time zones.



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