Frozen Fun

Years Of Exp - 6+ years Location -  Udyog Vihar, Gurugram Company Profile -  Role Overview We are seeking a hands-on Marketing Head who can lead and execute high-impact marketing initiatives to increase store footfall, product promotion, customer retention, and business growth. This role requires a mix of on-ground marketing execution, ATL/BTL activities, and digital marketing leadership (Offline is the main focus)The ideal candidate will come from a fast-paced F&B/growth brand environment, having experience of scaling a 0 to 1 journey for brand building, and is someone who understands consumer marketing deeply — from ideation to planning to on-ground execution.________________________________________Key Responsibilities On-Ground & Offline Marketing (Primary Focus) • Plan and execute local store-level marketing to drive footfall & sampling• Lead BTL initiatives: food festivals, kiosks, tasting programmes, mall activations, campus tie-ups, community engagement, corporate sampling drives• Manage ATL campaigns — print, radio, outdoor, retail branding, regional media partnerships• Build and execute new store launch plans & expansion marketing playbook• Drive performance by analyzing regional demand patterns & customer insights Digital & Influencer Marketing • Oversee organic content and storytelling on digital platforms• Manage influencers & food content creators for ROI-driven partnerships• Coordinate with digital partners for basic performance campaigns• Ensure unified consumer communication across all touchpoints Leadership & Execution • Work closely with founders & leadership to align business & marketing goals• Lead external creative, activation & digital partners/agencies• Manage budgets, measure marketing ROI & optimize spends• Build and mentor a small marketing team as the brand scalesProfile Requirements • Minimum 7+ years of experience in F&B / QSR / ice-cream/café chains/consumer experience-driven brands• Strong background in offline activation & ground-level marketing• Understanding of digital marketing fundamentals (organic, social, influencers)• Data-driven, execution-focused & creative problem-solver• Ability to work in a fast-moving, entrepreneurial environment