Sr Product Manager

1 week ago

Hyderabad, India MSN Laboratories Full time

Job Description- Sr Product Manager / Group Product Managers

Minimum work experience - 3-8 years of experience in Brand Management in pharmaceutical

Qualification

  • Degree in Pharmacy Sciences / MBBS/ BDS/ Pharm D
  • MBA in marketing is advantageous. Post-Graduation with specialization in marketing / pharma marketing is desirable


Therapy : Gastro/ Cardio diabetes / Nutraceuticals

Location : Corporate Office - Hyderabad


1.Brand Strategy Development

  • Develop and execute a comprehensive branding and marketing strategy for assigned products.
  • Position the brand effectively to meet market demands and stay competitive. • Conduct market research to understand customer needs, patient journey, customer preferences, and competitive positioning.

2. Brand Lifecycle Management

  • Oversee the lifecycle of pharmaceutical products, from launch.
  • Plan and implement strategies for new product introductions and ensure successful rollouts. Monitor and evaluate product performance and adapt strategies accordingly.

3. Market Research and Analysis

  • Conduct in-depth analysis of market trends, customer behavior, and competitor activities.
  • Identify growth opportunities and potential risks.
  • Use data to make informed decisions about marketing strategies and budget allocation.

4. Brand Campaign Management

  • Design and execute marketing campaigns across various platforms (digital, print, etc .).
  • Collaborate with cross-functional teams to ensure campaign success.
  • Monitor and measure campaign effectiveness through key performance indicators (KPIs).

5. Team Collaboration

  • Work closely with sales teams to align marketing strategies with sales objectives.
  • Coordinate with medical, regulatory, and R&D teams to ensure brand compliance and scientific accuracy.
  • Engage with external stakeholders, such as agencies, suppliers, and healthcare professionals, to promote the brand.

6. Budget and Financial Management

  • Prepare and manage the marketing budget for the brand.
  • Optimize spending to maximize return on investment (ROI).
  • Monitor financial performance, including sales targets and profitability.

7. Stakeholder Engagement

  • Build and maintain relationships with healthcare professionals, key opinion leaders (KOLs), and patient advocacy groups.
  • Gather insights from stakeholders to refine strategies and improve product offerings.

8. Regulatory and Compliance

  • Ensure all marketing activities comply with pharmaceutical regulations and ethical standards.
  • Stay updated on legal and industry-specific guidelines for marketing and communication.

9. Digital Marketing and Innovation

  • Leverage digital tools, social media, and technology to promote the brand.
  • Implement innovative approaches, such as AI-driven insights or personalized marketing strategies, to enhance brand visibility.

10. Training and Development

  • Train sales and marketing teams on product features, benefits, and promotional strategies.
  • Keep the team updated on the latest market trends and brand initiatives.
  • Key Skills Required:
  • Strategic thinking and analytical skills,
  • Strong communication and interpersonal abilities.
  • Knowledge of the pharmaceutical industry and its regulations.
  • Creativity and innovation in branding, brand communication and marketing.
  • This role is pivotal in establishing the pharmaceutical product as a trusted brand in the market while ensuring compliance and meeting business objectives.

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