Associate Marketing Director
1 week ago
The incumbent would be responsible for working on Martech tools across marketing attribution, engagement, communication, analytics
Reporting and location
Incumbent will be reporting into the Director – Marketing and will be based out of Gurgaon Location
Key Roles and Responsibilities:
8-12 years of experience of working on martech tools across marketing attribution, engagement, communication, analytics etc
Deep experience in working on marketing communication and engagement tools like Clevertap and Moengage. Should be able to work on customer journeys, segments, customer funnels etc
Deep understanding of marketing attribution platforms like Appsflyers for increasing marketing efficiency through different digital media platforms.
Adept in marketing analytics with platforms like Google Analytics, Mixpanel to draw insights related to user behaviour on the app.
Generate insights using data analytics for different communication channels performance like whatsapp marketing, sms, RCS, push notifications etc to drive channel efficiency and optimization.
Someone having worked in online commerce, quick commerce, fmcg, retail with marketing analytics experience will be preferred.
Interactions:
Internal Stakeholders: Marketing, GD, Category etc
External Stakeholders: Marketing Vendors
Travel Frequency : As per the business requirement.
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