Digital Marketing Specialist

3 weeks ago

Greater Delhi Area, India Frankfinn Aviation Services Pvt. Limited Full time

About the Organisation


Frankfinn has been a trusted educational brand for more than 30 years in India as well as overseas due to our unwavering commitment to delivering top-quality training and a stellar track record in student placement. The global Aviation and Hospitality industry is booming, with high demand for skilled professionals in all areas. Frankfinn opens doors to numerous opportunities, setting our students on a path to success in these fields. Frankfinn has placed its students in International and Domestic Airlines, 5-star Hotel chains, Customer care, and Travel companies in India and abroad.


Frankfinn is the World’s No.1 Air Hostess training institute, where students learn skill-based training for pursuing careers in the dynamic fields of Aviation, Hospitality, Travel, Tourism, and Customer Service. Frankfinn is more than just a training institute; it's a diversified group with interests in security services and the entertainment industry. We have been honoured with the "Best Air Hostess Training Institute" award a remarkable 11 times in a row (2011-2022) by ASSOCHAM, a testament to Frankfinn’ s Quality Training and Highest Placements Track record. We have also been recognized with the Gold award for "Best Higher Vocational Institute for Skill Development" for four consecutive years (2016-2019) at the ASSOCHAM INDIA Summit-Cum-Awards Ceremony. The company is presently in a major expansion mode.


For more information, please visit,


About the Position --General Manager-Marketing (Gurugram)


We are looking for a highly motivated individual with a pleasing personality and exceptional communication skills, working as a Digital Marketing expert at a Senior Level. Individuals who are working in a full-time role and have a sucessful track record in digital marketing with a minimum experience of 15-20 years are invited to share their details.


Responsibilities & Experience



  • Design & implement a PAN India Outdoor strategy for Print , Hoardings , Radio & TV
  • Excellent in performance marketing with high volume of lead generation done by inhouse team, Must have handled minimum 10-12 cr annual budget
  • Excellent understanding of aesthetics & creatives in releasing Print ads
  • Good exposure of releasing Radio / TV Ads
  • Must have good exposure in developing and updating of all promotional material, including sales aids, brochures, posters , signages etc.
  • To work in close association with sales team, responsible for entire Outdoor marketing activity.
  • Vendor Negotiations
  • Ensuring good quality of all branding material as per specifications.
  • Monitor competition activity and design appropriate strategy
  • Must have good analytical skills
  • Must have excellent communication skills
  • Proficiency with MS excel and other MS office tools
  • Stay abreast of new tools, trends, and best practices in digital advertising; test and evaluate their efficacy in improving the scale and effectiveness of marketing efforts



Qualifications


  • MBA – Marketing / Advertising / Mass Communication from a reputed Institute & and working in a reputed organization. Exceptional presentation and communication skills and a pleasing personality with working knowledge on MS Office

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