Digital Marketing Manager
1 week ago
About iLead: iLead (Institute of Leadership, Entrepreneurship and Development) is a leading institute in Kolkata offering future-ready programs in management, media, design, technology, and allied fields. We focus on academic excellence, industry integration, and holistic student development. Role Overview: We are looking for a data-driven Digital Performance Marketing Specialist to lead multi-channel campaigns, manage the Meritto CRM, and drive end-to-end growth from lead generation to final enrollment. This role blends performance marketing, analytics, and website optimization. Key Responsibilities: Digital Performance Marketing Create and execute lead-generation campaigns across Meta (Facebook/Instagram), Google, YouTube, LinkedIn, and other channels. Utilize Google AdWords to manage paid search, remarketing, display, and discovery campaigns. Analyze traffic, engagement, conversions, attribution paths, and CPL optimization using Google Analytics. Conduct audience segmentation, A/B testing, funnel monitoring, and asset optimization. Manage relationships with digital marketing agencies and evaluate their performance. Oversee creative and messaging direction for ads, videos, banners, and landing pages. CRM Ownership – Meritto Fully administer the Meritto CRM including: Lead management Workflow automation Drip campaigns and nurture sequences Counselor assignment and tracking Use CRM data to study lead behavior, interaction history, and conversion probability. Correlate campaign performance with CRM conversion data to ensure aligned decision-making. Technical & Web Management Manage and update the website using WordPress . Basic implementation and editing using HTML and page elements. Improve web form structure, UI/UX and optimize lead capture. Coordinate SEO updates, backlinking, metadata optimization etc. Admissions Alignment Work closely with admissions counsellors to: Improve call prioritization Lead feedback and campaign optimization Analytics & Reporting Connect the dots between: Ad performance → CRM data → Final enrollment Prepare weekly and monthly dashboards for leadership. Track metrics across: Cost per lead (CPL) Customer Acquisition Cost (CAC) Lead-to-Application conversion Application-to-Admission conversion Channel ROI Required Skills & Competencies Technical / Marketing Skills Mandatory: Relevant certifications from Google, Meta, etc. Strong hands-on experience in: Google AdWords Google Analytics Meta Campaign Manager YouTube campaigns Basic WordPress management capabilities. Basic HTML knowledge for formatting, embeds, and landing page edits. Understanding of tracking tools: UTM structures, pixels, GTM tags etc. Soft Skills Strong analytical and insight-driven mindset Strategic planning capability Excellent communication and presentation skills Ability to manage agencies and external partners High ownership and accountability Team leadership and cross-functional collaboration Qualifications Bachelor’s or Master’s degree in Marketing, Digital Media, Communications, Business, Technology, or similar. 4+ years of experience in digital marketing. Direct experience in education sector marketing preferred. Certification in Google / Meta marketing tools is mandatory. #HiringNow #DigitalMarketingJobs #PerformanceMarketing #MarketingCareers #MetaAds #GoogleAds #DigitalMarketer #CRMJobs #MerittoCRM #LeadGeneration #MarketingAnalytics #AdmissionsMarketing #EducationMarketing #JoinOurTeam
-
Account Manager(Digital Marketing)
2 weeks ago
Greater Kolkata Area, India Marketing Lab Full time ₹ 4,00,000 - ₹ 12,00,000 per yearAbout Marketing Lab:Marketing Lab is a team of unconventional, creative marketers based in New Town, Kolkata. We are looking for a dynamic and results-driven Account Management Executive to join our fast-paced performance marketing agency.The ideal candidate will be responsible for managing client relationships, developing digital marketing strategies, and...
-
Digital Marketing Intern
2 weeks ago
Greater Kolkata Area, India Marketing Lab Full time ₹ 3,00,000 - ₹ 6,00,000 per yearMultiple hiring across departmentsMarketing Lab, based in Kolkata, is a leading performance marketing agency specializing in scaling D2C brands. We enhance digital presence and drive results, proudly collaborating with 15 Shark Tank brandsAvailable Internships in the Following Departments:.Account Management (2): Support client relationships, ensure...
-
Digital Marketing Manager
7 days ago
Greater Kolkata Area, India Ripple Effect Full time ₹ 4,00,000 - ₹ 12,00,000 per yearCompany DescriptionRipple Effect is a digital marketing studio committed to helping brands gain an edge over their competitors. Our passion-driven work is dedicated to creating ripples of human exchange and joy by delivering measurable results to all our clients. We pride ourselves on providing better results over time, with each project creating a bigger...
-
Digital Marketing Manager
3 weeks ago
Greater Kolkata Area, India SRMB Steel Full timeSRMB STEELWe are looking for a tech-savvy and creative Digital Marketing Specialist to join our growing team. In this role, you will be responsible for developing, implementing, and managing our digital marketing campaigns across all channels. The ideal candidate is a data-driven expert in SEO/SEM, social media, email marketing, and content creation. You...
-
Digital Marketing Manager
3 weeks ago
Greater Kolkata Area, India SRMB Steel Full timeSRMB STEEL We are looking for a tech-savvy and creative Digital Marketing Specialist to join our growing team. In this role, you will be responsible for developing, implementing, and managing our digital marketing campaigns across all channels. The ideal candidate is a data-driven expert in SEO/SEM, social media, email marketing, and content creation. You...
-
Digital Marketing Manager
3 weeks ago
Greater Kolkata Area, India SRMB Steel Full timeSRMB STEEL We are looking for a tech-savvy and creative Digital Marketing Specialist to join our growing team. In this role, you will be responsible for developing, implementing, and managing our digital marketing campaigns across all channels. The ideal candidate is a data-driven expert in SEO/SEM, social media, email marketing, and content creation. You...
-
Digital Marketing Manager
2 weeks ago
Greater Kolkata Area, India iLEAD Kolkata Full time ₹ 6,00,000 - ₹ 24,00,000 per yearAbout iLead:iLead (Institute of Leadership, Entrepreneurship and Development) is a leading institute in Kolkata offering future-ready programs in management, media, design, technology, and allied fields. We focus on academic excellence, industry integration, and holistic student development.Role Overview:We are looking for a data-driven Digital Performance...
-
Digital Marketing Executive
7 days ago
Greater Kolkata Area, India The Tech Clouds (TTC) Full time ₹ 4,00,000 - ₹ 12,00,000 per yearJob Summary:We are seeking a results-driven and creative Digital Marketing Executive with 2+ years of experience to join our growing IT firm. The ideal candidate will be well-versed in the latest digital marketing strategies and tools, particularly in the IT sector. As part of our team, you will be responsible for planning, implementing, and optimizing...
-
Digital Marketing Manager
1 week ago
Greater Kolkata Area, India iLEAD Kolkata Full timeAbout iLead: iLead (Institute of Leadership, Entrepreneurship and Development) is a leading institute in Kolkata offering future-ready programs in management, media, design, technology, and allied fields. We focus on academic excellence, industry integration, and holistic student development. Role Overview: We are looking for a data-driven Digital...
-
Digital Marketing Specialist
3 days ago
Greater Kolkata Area, India UnoTasker Full timeCompany DescriptionUnoTasker is an innovative startup transforming the Personal & Home care marketplace by connecting customers with a wide range of reliable service providers. From professional drivers and salon experts to skilled handymen and experienced cooks, our platform offers seamless access to trusted services. Built with a focus on...
