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Digital (Performance) Marketing Manager

5 months ago

chennai, India Matrimony.com Limited Full time

Role : Performance Marketing Manager


Overview of the position:

We are looking for an experienced and results oriented Digital marketing manager to manage all paid search campaigns on Google, other search channels and social media. You should have a strong hold of Google’s Search Engine Marketing (SEM) including UAC and tools for lead acquisitions. He / She will be part of the marketing team and closely work with product/tech teams to launch, manage & optimize online campaigns.

  • Planning digital marketing campaigns, principally UAC/SEM, social media, network sites, etc.
  • Planning & achieving the lead acquisitions goals for multiple products categories of matrimony.com group
  • Measuring and reporting on the performance of all digital marketing campaigns


Skills :

  • Proven paid SEM and Facebook Performance Marketing experience and managing campaigns to drive leads through performance optimization.
  • Hands-on experience in managing SEM & UAC, display advertising campaigns & Social media
  • Ability to manage multiple & large number of campaigns simultaneously
  • Functional understanding of SEO and ASO
  • Experience in identifying target audiences and devising strategy to reach desire TG & engage for registration
  • Experience in optimizing landing pages and user funnels
  • Familiarity with A/B experiments
  • Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, Appsflyer/Branch etc)
  • Experience in setting up and optimizing Google Adwords campaigns
  • Strong analytical skills and data-driven thinking
  • Up-to-date with the latest trends and best practices in online marketing and measurement
  • Well-versed in performance marketing, conversion, and online customer acquisition


Responsibilities:

  • Managing Google Adwords and Facebook Ads for ROI driven campaigns and to reach out to relevant target group
  • Analyse data, identify trends and report performance of all digital marketing campaigns, and measure against goals (ROI and KPIs)
  • Make annual & quarter campaign plans & budgets, estimating monthly costs, remaining within budgets, and settling divergences
  • Track, report, and analyse portal analytics to find insights to drive campaign optimisation
  • Plan, execute, and measure experiments and conversion tests
  • Brainstorm new and creative growth strategies
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Instrument conversion points and optimize user funnels
  • Collaborate with agencies and other vendor partners
  • Collaborate with internal teams to enhance landing pages to improve UX
  • Optimize copy and landing pages for marketing campaigns. Work with Brand, Creative and Category teams to create and optimize creative required for marketing campaigns



Qualification :

  • Master / Bachelor Degree in marketing or a related field.
  • Fulltime Digital Marketing Course & Google Certification will be added advantage.
  • S/he must have at 5 years of relevant hands-on work experience


About the Company:

Matrimony.com Ltd is India's first pure play Wed-Tech Company to get listed on BSE and NSE. Its flagship brand Bharat Matrimony is the largest and the Most Trusted Matrimony Brand (as per the Brand Trust Report 2014). Over 3000 associates serve close to 6 million members.


The company provides both matchmaking and wedding related services and is also complemented by 100+ company-owned retail outlets. Its flagship matchmaking services are Bharat Matrimony, Elite Matrimony and Community Matrimony.


Jodii, a game changing vernacular matrimony service for common people was launched in 2022. With Jodii, Matrimony.com serves all facets of people on the economic spectrum – ranging from the HNI to the commoner.


With a strong leadership in matchmaking, the company has fast expanded into the $55 billion wedding services Industry: Wedding Bazaar – the Largest Wedding Services Provider and Mandap.com – the Largest Online Wedding Venues Platform.


Matrimony has also forayed into international markets with its UAE operations completing over 4 years and Bangladesh operations commencing in year 2021. The goal is to build a billion-dollar revenue company and a long-lasting institution with a legacy for the generations to come.


Location : Chennai