Conversion Rate optimisation Specialist

2 weeks ago


delhi, India Black Piano Full time
Role Summary:
The Conversion Rate Optimisation Developer will be responsible for implementing and developing tests to improve website conversion rates. This role requires a combination of coding skills and an understanding of conversion rate optimisation principles.
Key Responsibilities:
Develop, implement, and refine A/B tests and other testing methodologies to enhance site usability and increase conversion rates.
Manage the integration and configuration of Google Tag Manager along with setting up tracking and conversion pixels or other analytical tools.
Work closely with the team to take Wireframes to functioning tests
Utilise a full stack of development tools to enhance front-end and back-end site functionality.
Essential Skills and Qualifications:
Solid experience in web development, particularly JavaScript, HTML, CSS, and jQuery.
Experience in server-side languages like PHP, Ruby, or Python.
Strong understanding of database management and performance optimisation.
Experience developing CRO test’s
Experienced with Google Tag Manager, Google Analytics, and other relevant digital marketing tools.
Practical knowledge of Shopify and/or similar e-commerce platform development.
Excellent problem-solving skills and attention to detail.
Desirable Skills:
Knowledge of React.js, Angular, or Vue.js is a plus.
Familiarity with mobile-first and responsive design.
Experience with version control systems such as Git.

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