Growth Marketer
1 week ago
Brief Summary: We are looking for a highly experienced and dynamic Growth Marketer (E-commerce). This role demands a strategic leader proficient in managing and scaling Google and Meta marketing channels to drive exceptional growth for e-commerce brands. If you have a knack for leveraging data-driven insights to craft compelling ad campaigns and a proven track record in boosting online sales, we invite you to apply.
Key Responsibilities
- Strategic Leadership: Develop and implement comprehensive Google and Meta Ads strategies that align with our business goals and boost online visibility and sales.- Strategy: Set the short and long-term vision for the client at every stage of the customer lifecycle, developing a strategy and roadmap to deliver the vision- Stakeholder Management: collaborate with a variety of stakeholders from across the business to identify opportunities for marketing technology to reduce costs, increase sales, and improve efficiencies- MarTech: Manage and deliver the marketing technology stack for clients to help support their marketing and customer acquisition teams, including day-to-day operations and troubleshooting.- Campaign Management: Oversee the creation, execution, and optimization of all Google Ads campaigns, including Search, Display, Shopping, and YouTube, ensuring maximum ROI.- Analytics and Reporting: Regularly analyze campaign performance against key metrics, provide insights and detailed reports, and adjust strategies as necessary to optimize results.- Budget Management: Manage a significant advertising budget, allocating resources wisely to achieve the best outcomes across various campaigns.- Team Leadership: Lead, mentor, and expand the Google Ads team. Foster a culture of continuous improvement and learning.- Innovation and Trends: Stay abreast of the latest Google, Meta, Bing Ads and e-commerce marketing trends. Test and implement new strategies that can benefit the company.- Creative: Oversee creative to ensure messaging and communication are in line with brand guidelines and up to acceptable standard- Journey Optimisation: work with data teams to analyze the effectiveness of customer acquisition and retention campaigns and their impact on end-to-end customer experience.- Collaboration: train, upskill, and build the marketing team, develop governance, and use best practice methods to ensure successful delivery of email marketing campaigns for clients.
Skills and Qualifications:
- Bachelor’s degree in Marketing, Business, or any related field. An MBA or advanced degree is a plus.- Strong troubleshooting and problem-solving skills with a 'can do' attitude while collaborating with internal departments to facilitate client need fulfillment.- Strong understanding of digital marketing tools and platforms (e.g., Google Ads, Meta Ads Manager, Bing Ads).- Minimum of 3-4 years of experience in performance marketing, particularly within e-commerce.
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