Growth Marketing Manager
7 days ago
The Souled Store is a homegrown youth casual-wear brand started in 2013. We are
one of India’s largest online merchandising platforms with licenses like Disney,
Warner Bros; WWE, IPL, Viacom18 to name a few. Apart from selling products with
themed designs such as superheroes, movies, TV shows, and cartoons, the brand also
is at the forefront of the latest youth style and fashion trends. In addition to core men
and women wear apparel categories, we have also expanded to new categories and
introduced new product lines like activewear, supima products, innerwear, personal
care products like perfumes etc. We have also launched footwear and kidswear
recently.
Although we are primarily an online brand, we’ve expanded in the offline retail space
as well and have stores in Mumbai, Bangalore, Delhi, Pune and Indore.
The Souled Store was born out of the idea of loving what you do, from the soul. We
believe that people do their best work when they love what they do. There are too
many Monday mornings and you can’t go dreading every single one of them. Over
the years, we have built a strong team of like-minded people that work smart, own
their work, and think like leaders. If you identify with what we do and are interested
In being a part of an aggressively growing brand, we would love to have you on board
Team Position & Summary :
As the Growth Marketing Manager, you will be responsible for leading, executing, and optimizing multi-channel digital marketing strategies to drive customer acquisition, engagement, and revenue growth. We are looking for a data-driven, creative, and strategic thinker with a proven track record in e-commerce. Your mission will be to scale the business by focusing on performance marketing, customer retention, and conversion optimization.
Job Location :
Lower Parel, Mumbai.
Responsibilities :
Revenue Generation & Growth Strategy:
Develop and execute strategies to drive revenue growth through digital marketing campaigns. Identify opportunities to optimize customer acquisition channels and ensure that marketing initiatives meet or exceed business objectives.
Campaign Management:
Lead end-to-end campaign management across platforms like Google Ads, Facebook, Instagram, email marketing, SEO, and SEM. Track and refine campaigns for higher performance and efficiency.
Performance Analysis:
Analyze key performance metrics across all campaigns, generating actionable insights to enhance conversion rates, reduce acquisition costs, and improve overall ROI.
Customer Acquisition & Retention:
Drive initiatives that attract new customers while also focusing on retaining and engaging existing customers through loyalty programs, personalized communications, and lifecycle marketing strategies.
Cross-functional Collaboration:
Work closely with teams from design, product, and sales to align marketing strategies with product launches, seasonal campaigns, and overall business goals.
Budget Ownership & Optimization:
Manage marketing budgets efficiently, ensuring campaigns stay within the allocated resources while delivering maximum impact. Regularly report on performance against KPIs and ROI to senior management.
Conversion Rate Optimization (CRO):
Continuously improve the customer journey and user experience across landing pages, email flows, and ad creatives to increase conversion rates.
Customer Segmentation & Targeting:
Use data to build detailed customer personas and segmentation strategies, enabling hyper-personalized marketing and improving customer targeting.
Competitive Analysis:
Stay on top of industry trends and competitor strategies, identifying new opportunities to stay ahead of the curve and drive market share.
Education & Experience :
Bachelor's degree in Marketing, Business, or a related field.
(Master’s degree or certifications in digital marketing are a plus.)
5+ years of experience in digital marketing, with at least 2+ years of experience in a similar growth marketing role in the e-commerce space.
Proven track record of managing successful marketing campaigns that drive measurable growth in customer acquisition and revenue.
Strong understanding of paid digital channels including Google Ads, Facebook Ads, Instagram, SEO, SEM, and email marketing.
Advanced knowledge of analytics tools such as Google Analytics, and proficiency in Excel for budget management, reporting, and data analysis.
PS: Our hiring team will review your application and should we find your background to be a fit for this role, we will be in touch. If you don't get a response from our team within seven days, please know that your profile may not be a match for our current requirements. However, we appreciate your interest and encourage you to explore future opportunities with us :)
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