Salesforce Marketing Cloud Developer

2 weeks ago


Bangalore, India Zelus India Full time

Roles & Responsibilities :


- Design, configure, and develop marketing automation solutions within Salesforce Marketing Cloud (SFMC) platform.

- Implement and customize Email Studio to create, manage, and optimize email marketing campaigns, including email templates, content blocks, and personalization.

- Utilize Automation Studio to automate marketing processes, including customer journeys, triggers, and multi-channel campaigns.

- Build and optimize customer journeys using Journey Builder to deliver personalized and targeted experiences across multiple channels.

- Create automation workflows in Automation Studio to streamline marketing processes, such as lead nurturing, customer onboarding, and re-engagement campaigns.

- Integrate SFMC with external systems and data sources to enable seamless data synchronization and personalized messaging.

- Manage data extensions, data filters, and segmentation to ensure accurate targeting and personalization in marketing campaigns.

- Configure and analyze reports and dashboards in SFMC to track campaign performance, engagement metrics, and ROI.

- Provide insights and recommendations based on campaign analytics to optimize future marketing efforts and drive continuous improvement.

- Collaborate with cross-functional teams, including marketing, sales, and IT, to align marketing automation initiatives with business objectives.

- Communicate effectively with stakeholders to gather requirements, provide updates, and ensure successful project delivery.

Qualification :

- Bachelor's degree in Computer Science, Information Technology, related field.

- Proficiency in Salesforce Marketing Cloud (SFMC) platform, including Email Studio and Automation Studio.

- Strong understanding of marketing automation concepts and best practices.

- Experience in designing and implementing complex marketing campaigns and customer journeys.

- Hands-on experience with data management, segmentation, and personalization within SFMC.

- Familiarity with SFMC reporting and analytics tools to track and measure campaign performance.

- Excellent communication and collaboration skills, with the ability to work effectively in a team environment.

(ref:hirist.tech)

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