Brand Strategist

You will:

• Brand Strategy Development : Develop and execute comprehensive brand strategies that align with company objectives and resonate with target audiences.
• Collaborate with internal teams and external branding vendors to ensure consistency and effectiveness in branding efforts.
• Design & User Experience:
• Leverage strong design and UX skills to enhance brand visibility and customer engagement across all platforms.
• Ensure that all brand touchpoints provide a seamless and engaging user experience.
• Digital Marketing: Implement and manage digital marketing campaigns that support brand objectives, including SEO, SEM, social media, and content marketing.
• Analyze digital performance metrics and adjust strategies to optimize results.
• Creative Development: Generate innovative ideas for brand campaigns and initiatives.
• Work closely with creative teams to ensure that all brand communications are visually compelling and strategically sound.
• Channel Partnership Branding: Lead branding efforts for channel partnerships, ensuring alignment with overall brand strategy.
• Develop co-branded materials and campaigns in collaboration with partners.
• Coordination with Vendors: Serve as the primary point of contact for branding vendors, ensuring clear communication and successful project execution.
• Manage timelines, budgets, and deliverables for branding projects.
• Industry Knowledge: Stay updated on industry trends, particularly within the IT sector, to ensure our brand remains relevant and competitive.
• Apply IT industry knowledge to tailor branding strategies that resonate with tech-savvy audiences.

You have:

• Bachelor’s degree in Marketing, Design, Communications, or a related field.
• 2-5 years of experience in brand strategy, with a strong background in design, UX, and digital marketing.
• Proven experience in developing and executing successful brand strategies.
• Hands-on experience with digital marketing tools and platforms.
• Creative thinker with a keen eye for detail and design aesthetics.
• Strong project management and vendor coordination skills.
• Excellent communication and collaboration skills.
• IT industry experience is a significant advantage.
• Skilled at working effectively with cross-functional teams in a matrix organization, fostering collaboration and teamwork.

We Are:

Software development and consulting firm; Subsidiary of Choice International Limited which is a multi-diversified business enterprise; established in India in March 1993. The group operates from its head office in Mumbai and has zonal offices across the country and has several business verticals like Investment Banking, Broking, Hospitality, E-commerce, the Energy sector etc.

We are fast emerging in the field of innovation to help accelerate the digital transformation journey by providing credible web solutions to foster business growth. We assist in business by offering Cloud, Mobile & IT solutions that foster efficiency, growth, and ROI. We keep in mind the goals of the organization while simultaneously enhancing efficiency. Our dynamic team comprises Web Software Developers, Cloud Architects, Technical Consultants, Data Administrators, IT Security experts, DevOps Professionals & Digital Marketing.

You & We:

Will make the internet a better place by creating stunning websites. Together will help take the business to the next level with our dynamic digital marketing strategies and give our undivided attention to design, analysis, planning and strategy. You & We will make use of proven methodology and technical expertise to provide the most dynamic web solution. We will help grow business after acquiring a clear comprehension of requirements and are committed to resolving with the best possible solutions.