Smm Strategist

Develop and implement social media strategy in alignment with the goals of company’s content marketing, brand identity, and company culture programs in order to drive brand awareness and affinity
Assist across strategy, performance, growth and execution of posts, stories, copy on each campaign
Identify compelling, emotive storytelling initiatives including short and long-form videos, reels, stories, posts, influencer campaigns, co-branded campaigns, and other content
Position the company as the thought leader and create new and innovative ways to engage social audiences
Identify and lead the company into new areas of digital engagement beyond existing channels through competitive research, audience identification and strategy
Establish consistency of brand communication across platforms, influencers, and member community
Conceptualize design strategy and have a basic understanding of designing creatives
Come up with weekly, monthly and quarterly calendars
Defining the brand's tone of voice and expressing it creatively through different channels. and write engaging copy for Instagram, Linkedin, Twitter, Facebook, etc
Translate marketing strategies into creative narration, to ensure that content meets brand and business objectives.
Able to change customer perceptions and behavior with compelling concepts and copywriting

**Requirements**:
Qualifications/Skills:

- Are creative and innovative and have the passion for good content
- 1+ years of work experience in handling social media
- Strong verbal and written communication skills
- Editorial mindset that seeks to understand what audiences consume and how to create it
- Must understand the best practices of prominent digital and social media channels
- Project management skills and understanding of how to manage the priorities of multiple stakeholders in a complex environment and focus on the delivery of results in the form of engagement and lead

Pay: Up to ₹35,000.00 per month

Schedule:

- Day shift

Ability to commute/relocate:

- Udaipur, Rajasthan: Reliably commute or planning to relocate before starting work (required)

**Experience**:

- Social media marketing: 1 year (required)

Work Location: In person