Adobe Digital Marketing Specialist

3 weeks ago

Pune, India Recmatrix Consulting Full time

Job Title: Adobe Digital Marketing Specialist

Location: Pune (Hybrid)

Duration: Long-Term

Notice period: 0 to 30 Days

Job Description:

We are seeking experienced and highly skilled Senior Digital Marketing Specialists with expertise in Adobe Target, Adobe Launch, and Real-Time Customer Data Platform (RTCDP) to join our team. This is an exciting opportunity for professionals with around 10 years of experience to contribute to impactful digital marketing initiatives in a hybrid work environment.


Key Responsibilities:

  • Develop and implement digital marketing strategies using Adobe Target and Adobe Launch to enhance customer experiences and drive engagement.
  • Utilize RTCDP to leverage real-time customer data for personalized marketing campaigns and effective decision-making.
  • Collaborate with cross-functional teams to integrate Adobe solutions with existing systems and platforms.
  • Monitor and analyze campaign performance, providing insights and recommendations for optimization.
  • Manage the configuration, deployment, and ongoing maintenance of Adobe Target and Adobe Launch.
  • Stay up-to-date with the latest industry trends and Adobe updates to ensure the use of best practices.


Required Skills and Experience:

  • Experience: Minimum of 10 years of experience in digital marketing with a focus on Adobe Target, Adobe Launch, and RTCDP.
  • Skills:
  • Extensive experience with Adobe Target, includes setup, configuration, and campaign management.
  • Proficiency in Adobe Launch for tag management and data collection.
  • In-depth knowledge of RTCDP and its application in real-time data-driven marketing.
  • Strong analytical skills and experience with data analysis tools to assess campaign performance.
  • Ability to work collaboratively in a hybrid work environment.

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