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Brand Manager-Kitchen

4 weeks ago

Gurugram, India Ozone Group Full time

About Ozone

Evolving from a vision to create high-value customer-centric products that supply to Indian and global markets, Ozone Overseas has become an integral part of the architectural hardware and security segment today.

The organization's commitment to excellence and developing innovative solutions has helped cater to architects, builders, planners, and homeowners.

Over the last two decades, the group has successfully created a footprint that spans across USA, Germany, Turkey, Italy, UAE, and other countries, besides its home base in India.

The current portfolio has over 5000 products classified under the following categories:

·      Glass Fittings

·      Shower Enclosures

·      Glass Partitioning Systems

·      Glass Railing Fittings

·      Automatic Doors

·      Door Hardware

·      Kitchen & Furniture Fittings

·      Security Solutions

Expanding its expertise, Ozone is now venturing into the manufacturing of doors, windows, and glass processing, further enhancing its comprehensive solutions for modern spaces.

Contributing to the Make in India movement with its homegrown solutions, the Ozone Overseas Pvt. Ltd has brought consistency in development to major cities across the nation. As part of the next phase, the organization is now focusing on expanding its base to tier 2 and 3 cities by providing end-to-end residential and commercial solutions that strengthen India's national stance in the global market.

For more information, visit

Brief about Role:

We're looking for a hands-on, design-savvy
Brand Manager
to lead the marketing strategy for our
Kitchen & Furniture Fittings
vertical. This role is perfect for someone who thrives at the intersection of creativity, research, and cross-functional collaboration. If you have a flair for interiors, love turning insights into compelling brand stories, and can coordinate between product, design, and sales — this is for you.

Roles & Responsibilities:

Brand Ownership & Strategy:

o Build and execute a differentiated brand identity for the Kitchen & Furniture Fittings category.

o Develop annual marketing calendars, product storytelling, and vertical-specific messaging frameworks.

o Translate design sensibility into marketable narratives, campaigns, and customer-facing assets.

Market Research & Trendspotting

o Study industry trends, competitor activity, and consumer behavior in home interiors and modular furniture.

o Turn insights into actionable inputs for product positioning, content, and innovation.

o Coordinate with the research team and internal sales data sources to inform decisions.

Product Launches & Sales Collaboration

o Act as the marketing lead for new product launches — from positioning to campaign execution.

o Create launch kits: product videos, brochures, POS materials, and social content.

o Be the bridge between Sales and Product teams to ensure ground-level feedback informs go-to-market efforts.

Visual Communication & Interior Aesthetic

o Collaborate with design teams to produce visually-rich assets (catalogs, room setups, renders, 3D visuals).

o Guide content creation that aligns with modern interior design sensibilities.

o Ensure a premium, yet approachable tone in all creative assets.

Cross-Functional Coordination

o Liaise with Product, Design, Sales, and R&D teams to align communication goals with business objectives.

o Drive alignment on storytelling, use-case marketing, and feature highlight strategy.

o Contribute to display and retail branding (experience centers, dealer stores, exhibitions).

Performance & Digital Readiness

o Work with the digital and e-commerce teams to optimize PLI content, SEO, A+ pages, and social campaigns.

o Support tracking and reporting of category-specific performance across channels.

Skillset and Qualifications Required:


•       Have a strong grasp of branding, consumer psychology & content marketing


•       Bring a flair for interior design and understand modular furniture trends


•       Are experienced with 3D asset workflows and creative production


•       Can lead project management across teams and stakeholders


•       Have a design and copy sensibility for both print and digital formats


•       Understand SEO, digital metrics, and performance tracking


•       Are a clear communicator with strong briefing/documentation skills


•       Are detail-oriented, deadline-driven & can juggle multiple projects

Technical Competencies:


•       Brand Strategy & Identity Development


•       Market Research & Consumer Insights


•       Product Launch & Go-To-Market Execution


•       Visual Storytelling & Content Creation


•       Digital Marketing & Performance Analytics

Behavioral Competencies:


•       Creative Vision & Design Sensibility


•       Cross-Functional Leadership


•       Strategic Thinking & Trendspotting


•       Collaboration & Stakeholder Management


•       Results-Driven & Deadline-Oriented