Market Research, Product Development

4 weeks ago


mumbai, India House of Hiranandani Full time

Designation : Assistant Manager/Manager – Market Research, Product Development & Sales Strategy


Job Location : Powai, Mumbai


Essential Functions & Key responsibilities:

  • Market Research &Competition Mapping
  • Drive Market Research and competition benchmarking & Consumer Research studies for upcoming project launches.
  • Conduct detailed survey of nearby projects for understanding the prevailing rates
  • Product Development :-
  • Research and analyze various aspects of real estate business to arrive at right product mix, price and defining the USP of project by providing key inputs for upcoming projects
  • Research on the preference of Amenities and Specifications for the new product which is under development stage
  • Research, Analyze, study and recommend innovative features basis customer pain-points and aspirations
  • Product testing with various stakeholders like channel partners & consumers
  • Land Acquisition :-
  • Support and work along with the Business Development team to evaluate land proposal from sales and marketing perspective.
  • Provide critical inputs for Land acquisition w.r.t likability of location, sales velocities & pricing etc.


  • Set and Abilities
  • good with Power point presentations and excels
  • communication and presentation skills
  • appetite for learning, open mind for innovation
  • written and spoken English skills


Qualification & Experience

MBA with about 4-6 years experience in Market Research & Product Development



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