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Assistant Manager Customer Channel Marketing-On Trade

4 months ago

india Campari India Private Ltd Full time

Campari Group today is a major player in the global branded spirits industry, with a portfolio of over premium and super premium brands, marketed and distributed in over markets around the world, with leading positions in Europe and the Americas.

Headquartered in Milan, Italy, Campari Group owns plants worldwide and has its own distribution network in countries, and employs approximately 4, people.

Shares of the parent company Davide Campari - Milano are listed on the Italian Stock Exchange since 1. Campari Group is today the sixth-largest player worldwide in the premium spirits industry.

General Description

Campari Group is the sixth-largest player worldwide in the premium spirits industry, with a portfolio of over premium and super premium brands, including Aperol, Campari, SKYY, Wild Turkey and Grand Marnier. The Group has a global distribution reach, trading in over nations around the world with leading positions in Europe and the Americas.

In India we have a great portfolio of brands across categories and only growing with market presence across relevant Indian states: Aperol, Campari, Skyy Vodka, Bulldog Gin, The Glen Grant Single Malt , Wild Turkey Bourbon , Cinzano Prosecco & Old Smuggler Blended Scotch Whisky.

The Assistant CCM Manager role supports the CCM Head nationally and is focused in contributing to the development of Campari Group’s portfolio in the on-trade channel across by driving activation and visibility initiatives on all key brands defined for different markets. Penetration in the target outlets and ensuring world-class execution of visibility / promotional activities / events in the distributed outlets. The incumbent has a passion for marketing and activations, demonstrated through experience in TTL activations.

Mission/Objectives

Drive national CCM Agenda on all brands, executing state of the art activations and visibility at on-trade touch points with regional specialists Work in alignment with the Commercial Objectives for the on trade channel, brand and customer (including: Sales, Profitability, Market Share). To win at the point of sale by ensuring superior and consumer experience to boost brand building effectiveness. Ensuring Executional KPIs (including: back bar displays , menu listing , speed/quality of execution, positive customer feedback) are delivered.

Activation Excellence:

Handle overall execution of brand activation calendar and support CCM project planning centrally Customize & implement bespoke programs to help drive depletion across brands Drive activations for specific channel segmentation for on-trade basis defined guidelines Ensure that merchandise standards are adhered to for best in class execution of all BTL activations Create an on-trade scorecard to build a strong M&E leg to all activations Create a vendor pool to have efficient external working to support CCM Function Agenda nationally Ensure POSM, compliant with the Brand Guidelines, is available in sufficient quantities to achieve visibility objectives in all relevant outlets, as per the annual aligned plan Support in the development and execution of Consumer & Shopper activations, including point of sale, in-store displays, sales toolkits and sampling activations Customize barware and visibility initiatives for outlets Incentive planning & deployment to drive recommendation

Key Relationships:

Internal: Region CCM Specialists, Marketing, Commercial team, Finance, Procurement, Legal

External : Key Customers within the Region, Agencies, POS Logistics , Design & gifting agencies , production partners (printers, pos material units etc ) , bartenders , training agencies.

Experience Required

Proven track record of working in trade/brand marketing (2-6 yrs). Post Graduation Degree with marketing specialization Demonstrated experience in managing expense budgets, procurement, and both Agency and Customer relationships Experience in handling large scale national marketing programs Demostated ability to work within cross functional teams Experience managing large cross functional commercial projects desirable Experience in liquor/beverage industry preferable, not critical Ability to network and build strong relationships

Competencies

Project Management - The ability to put together required resource, cost, and timelines to execute the proposed activation plan for the State. Understanding how best to engage and influence key stakeholders to ensure that executional standards are met and delivered on time in full.

Presenting and Communicating - Able to present information, ideas and proposals and communicate in an influential, confident, clear and open way with both internal and external stakeholders. 

Agency/External Partner Handling - The ability to establish relationships in the larger vendor ecosystem to build a pool to drive strategic activations and interventions nationally.

Market Intelligence :

Monthly Trade Visits to maintain relevance, exposure to market, challenges & trends Analyze market / competitor trends

Our commitment to Diversity & Inclusion:

At Campari Group we believe in building more value together, thus we see diversity in all forms as a source of enrichment. Our employment policies and practices ensure that we are committed to providing equal employment opportunities in all aspects of employment without regard to any individual’s race, religion, creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, sexual orientation, gender identity or characteristics or expression, political affiliation or activity, age, veteran status, citizenship, or any other characteristic protected by law.

Note to applicants:

Your application will be assessed based on your abilities, expertise, general knowledge and experience, not because of any confidential, proprietary or trade secret information you may possess. You must not disclose to Campari Group any such information. In the event that you are asked a question that cannot be answered without disclosure of any confidential, proprietary or trade secret information (including from a current or prior employer or their vendors or customers), you must decline to answer the question.

Notice to third party agencies:

Please note that we do not accept unsolicited resumes from recruiters or employment agencies. In the absence of a signed Recruitment Services Agreement, we will not consider, or agree to, payment of any referral compensation or recruiter fee. In the event that a recruiter or agency submits a resume or candidate without a previously signed agreement, we explicitly reserve the right to pursue and hire those candidate(s) without any financial obligation to the recruiter or agency