Assistant Manager

3 weeks ago


india Target Learning Ventures Full time

Position: Assistant Manager- Marketing


Role Overview:

The Assistant Marketing Manager supports the Marketing team in executing and overseeing

various marketing campaigns and initiatives. This position plays a pivotal role in driving brand

awareness, customer engagement, and overall marketing success by coordinating day-to-day

marketing activities, managing cross-functional relationships, and providing strategic insights.

The Assistant Marketing Manager will also help manage project timelines, track key

performance metrics, and collaborate with internal and external teams to ensure the marketing

department’s objectives are met.

Key Responsibilities:

Campaign Management:

Assist in the development and execution of offline marketing campaigns across various channels,

including digital, print, social media, and events.

Track performance, gather insights, and adjust strategies .

Market Research & Analysis:

Conduct market research to identify trends, customer needs, and competitor strategies. Provide

actionable insights and recommendations based on research findings to improve campaign

strategies. Assist in segmentation and targeting strategies for various customer profiles.

Event Coordination:

Assist in the planning and execution of marketing events, trade shows, webinars, and

promotions.Support logistics, coordination, and communication with vendors, partners, and

attendees.

Data Tracking & Reporting:

Monitor and report on the effectiveness of marketing campaigns through analytics tools and key

performance indicators (KPIs).Help with preparing performance reports, including metrics on

engagement, lead generation, and conversion rates.Make recommendations for optimizing future

marketing efforts based on data insights.


Cross-functional Collaboration:

Work closely with the sales, product, and customer service teams to align marketing strategies

with business objectives.Coordinate with external agencies, vendors, and partners for campaign

execution and deliverables.

Skills and Qualifications:

● Education: Masters degree in Marketing, Business, Communications, or a related field.

● Experience: 2-4 years of experience in marketing, preferably in a related industry.

Skills:

● Strong written and verbal communication skills.

● Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and marketing

● Ability to work independently and collaboratively in a fast-paced environment.

● Strong attention to detail, organization, and time management skills.

Desirable Attributes:

● Creative mindset with a passion for marketing and brand building.

● Analytical thinking and problem-solving skills.

● Ability to manage multiple projects simultaneously and meet deadlines.

● Proactive, with a willingness to learn



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