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Social Media Strategist

3 months ago

Noida, India Mirchi Full time

Mirchi is seeking a highly skilled Social Media Strategist to develop and implement a comprehensive social media strategy that aligns with our company's goals and objectives. The ideal candidate will have a deep understanding of social media platforms, a proven track record of success Ideation- Creation- Dissemination content on social media platform.


KEY RESPONSIBITILES:


  • Ideation- Creation- Dissemination- Analysis, Four Main responsibilities.
  • Must have Openness for Content creation, & Camera Presence.
  • Should have fair understanding of the social media paid content, trends and viral content.
  • Special focus on using digital strategy to drive online engagement; responsible for digital content specialization (writing/creating/designing), and implementation schedules
  • Ensures brand consistency in social media marketing working alongside various departments, including advertising, sales, product development, and brand management.
  • Be responsible for day to day social media ad operations and performance of brand/campaign social accounts, requiring interaction with both internal and external stakeholders.
  • Be responsible for all regular (and ad hoc) reporting and analysis of digital activity providing crucial insights into further sales and marketing opportunities, and effectively communicating this to respective stakeholders
  • Create, curate, and manage all published content (images, video and written).
  • Deploy basic design and editing skills
  • Use digital analytics and metrics software to design post-evaluation decks
  • Constant engagement with digital influencers
  • Creating and conceptualizing brand campaigns on digital platforms (websites/social media/blogs/mailers/apps/digital innovations) and coming up with fresh ideas in ongoing campaigns to enhance user engagement.


INTERNAL & EXTERNAL STAKEHOLDER MANAGEMENT:


Marketing

Sales

Programming


TECHNICAL SKILLS & QUALIFICATION REQUIRED:


  • Graduate with 5-8 yrs of experience as Social Media Manager.
  • Active user of social media networks including Facebook, Twitter, LinkedIn, YouTube and forums / discussion groups
  • Good understanding of the digital environment and the opportunities for using social media and online PR to support marketing objectives
  • Experience of running social media or online PR campaigns for is desirable


PERSONAL ATTRIBUTES:


Excellent communication skills

Good Interpersonal Skills