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Trade Marketing Manager

2 months ago

ahmedabad, India Beardo Full time

Job Summary  :

The Trade Marketing Manager is responsible for planning and driving Trade Marketing agendas nationally for the brands / Portfolio. The TMM works closely with the sales, Brand, Finance, and operations teams. The TMM plays a key role in driving revenue and profitability while managing key accounts (BA doors), insights, and process improvements.


Role & responsibilities  :

1. Construct an annual trade marketing calendar for brands and channels.

2. Identify and leverage customer-specific, and channel marketing opportunities through channel, customer, and shopper insights and linking them to brand strategy.

3. Planning the introduction of new products and line extensions to ensure distribution, pricing, shelving, and merchandising objectives are delivered.

4. Working with regional teams in the development and execution of sales plans and driving key account profitability. Driving BA business national scale-up and profitability.

5. Anchor annual budgeting and cost optimization for the channel with the Finance team.

6. Provide strong financial acumen to all business decisions and provide post-analysis to meet goals.

7. Making use of smart analytics and dashboards to analyze and course-correct execution tasks regarding activities in the portfolio.

8. Tracking competition activities Trade and Consumer offers, New Launches, and Activations.

9. Aiding in achieving portfolio objectives related to distribution/reach and volumes.

10. Coordinating with regional trade marketing and commercial to ensure the effective rollout of trade inputs and spend reconciliation.


Preferred candidate profile  :

1. Education: Postgraduate in Sales/Marketing.

2. Work Experience: Minimum 6-9 years of relevant experience in handling the above profile.

3. Good Communication Skills

4. High Level of organization

5. Detail Orientation

6. Collaborating with External and Internal interfaces to get the job executed

7. Understanding of personal care/ FMCG sector