Product Marketing Executive/Brand Executive

4 weeks ago

Lucknow, India Eastern Book Company Full time

About EBC:


The EBC Group is India's Largest Legal Information Technology (IT) Provider - in Print, Desktop and Portable Devices. We are one of the most recognised legal-technology brands in the country on a mission to provide very high quality information and technology solutions to our customers.


EBC has many first innovations in this sector, including India’s largest legal eCommerce platform, the EBC Webstore ; the EBC Reader , India's most advanced legal eLibrary and EBC Learning , an online learning platform.


With branches in over 8 Indian cities, the company is the publisher of India’s leading law report, Supreme Court Cases and the SCC Online range of databases.


For more info please visit: -

 

Job Description:


  • The candidate is expected to play a role of a brand custodian of the brand/s assigned.
  • He/she will be responsible for the 360 degrees growth of the brand, i.e. growth in brand reach, brand awareness, revenue & brand recall.
  • Work closely with IT, Sales, Design, e-commerce, Digital Marketing, Offline Marketing teams to ensure the assigned brand prospers and the objectives are met.
  • He/she must explore new areas in all spheres of marketing - ATL, BTL and Digital mediums including print ads, POPs, brochures, posters, physical and digital mailings to maximize sales and brand awareness.
  • Must be capable to conduct competitor analysis and market research- both primary and secondary.
  • Meet customers eventually to gather actual insights and feedback on the brand.
  • Carefully design trade schemes, special offers, special sale events (primarily online) to ensure brand’s revenue growth.

 

Skills / Experience:


  • Marketing Post Graduate having 2-5 years of experience in core product marketing role.
  • Must have showcased successful results in the revenue-growth and brand recall of the brand in his/her past assignments.
  • Passionate about brand building, management by objective, taking the product up the ladder to become a successful brand.
  • Experience in new product launches will be preferred.
  • Thorough knowledge of the emerging trends in digital and offline marketing.
  • Good hold on the English language - both written and oral.
  • Result-oriented individual with positive & problem-solving attitude.
  • Thorough knowledge of MS Office.


What we offer


We offer industry standard emoluments and perks. 


Interested candidates can share their updated resume at

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