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Marketing Executive

1 month ago

Lucknow, India Lupin Full time

**Date**:Aug 25, 2023

**Location**: Lucknow, UP, IN

**Company**:Lupin

**Marketing Executive / Marketing Trainee**

**Qualification**:

- B. Pharma, B.Sc. (Preferable)
- Non-Science Graduates /D. Pharma (with min. one year of experience can also be considered)

**Experience**:

- 06 months - 2 Years

**Key responsibilities**:

- To meet the assigned customers (Doctors, Chemists, Stockists etc.) in the desired frequency as per our company strategy.
- Generate prescriptions and achieve sales targets product-wise, value-wise both in primary and secondary sales on monthly as well as yearly basis.
- Enhance territory profitability, increase / maintain brand market share and ensure proper customer relationship through different customer engagement initiatives in line with our company strategy.
- Manage proper product distribution in the assigned territory and control expenses such breakage, expires etc.
- Provide market intelligence data on market conditions and impact of promotional strategy of company’s products as well as that of competitors to the line managers and the marketing team.
- Prepare and propose strategic distribution plan for the assigned territory for the month as well as the year to meet the business objectives.
- Develop and generate Stockists / distributor orders as per the business plan, ensure proper supply of goods and also ensure that all payments and dues are collected from the Stockists / distributors as per company policy.

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