Senior Performance Marketing Specialist

12 hours ago

Mumbai, India Lorien Finance Full time

Senior Performance Marketing Specialist

Location : Mumbai

Experience : 5–7 years

Industry : Fintech / Edtech / AI

Type : Full-time | Immediate Joining Preferred


About Lorien Finance

Lorien Finance is building the AI-powered cross-border financing and mobility platform for Indian students—combining personalized counseling, smart financing, and global mobility tools into one seamless platform.

We’re not just a lender. We’re reimagining the student journey—from discovery to departure—with embedded finance, AI-driven advising, and an end-to-end support stack that helps students confidently navigate studying abroad.

Backed by Global VCs, Lorien exists to make global education accessible, affordable, and empowering for millions of underserved students.


Role Summary

We’re looking for a Senior Performance Marketing Specialist who thrives at the intersection of execution and optimization . You’ll lead our paid acquisition strategy across Google, Meta, Taboola, Bing, and other digital channels—and own campaign setup, optimization, attribution, and reporting from end to end.

You’ve already run multi-channel paid campaigns, managed budgets, hit CAC targets, and worked cross-functionally with design, ops, and product teams. Now you’re ready to apply that expertise in a high-ownership role at a mission-led startup.


What You’ll Do

  • Plan, launch, and optimize paid campaigns across:
  • Google Ads (Search, Display, YouTube)
  • Meta Ads (FB/IG)
  • Taboola , Bing , and other CPL-focused channels
  • Build and manage performance dashboards to track CAC, CVR, CPL, ROAS
  • Structure and run A/B and multivariate tests on creatives, copy, landing pages, bidding strategies
  • Collaborate with product/design to build effective ad flows and audience targeting
  • Work closely with CRM and ops to ensure funnel consistency from lead → loan sanctioned
  • Monitor budgets, pacing, attribution windows, and cross-platform performance
  • Report weekly on performance trends, insights, and optimization actions
  • Stay ahead of platform policy updates (especially financial services ad restrictions)


You Should Have

  • 5–7 years of performance marketing experience across Google and Meta
  • Demonstrated ability to manage monthly budgets > ₹3–5L with performance targets
  • Comfort with attribution tools (GA4, UTMs, first-touch/multi-touch models)
  • Strong analytical and spreadsheet/reporting skills
  • Experience working with financial services or edtech platforms a big plus
  • Strong bias for ownership, iteration, and data-driven decision-making


Bonus Points If You’ve

  • Experience in regulated industries (fintech, insurance, education loans)
  • Built paid + organic flywheels (Quora, Reddit, SEO-led content)
  • Used BI tools (Looker, Tableau, Data Studio) to slice performance cohorts
  • Familiarity with CRO, pixel tracking, and landing page testing
  • Worked at a startup where you wore both execution and strategy hats


Why Lorien

  • Work at the frontier of AI, finance, and education mobility
  • Backed by global institutions solving real student access problems
  • High-ownership role with direct impact on business-critical acquisition funnels
  • A small, mission-driven team with clarity of purpose and speed of execution
  • A chance to scale something that genuinely changes lives

  • Senior Performance Marketing Specialist

    2 weeks ago

    Mumbai, India Rafiki Marketing Full time

    The Senior Performance Marketing Specialist is responsible for strategising, optimising, and reporting on digital advertising campaigns for Rafiki's clients. This role requires a deep understanding of performance channels and the ability to deliver measurable results across platforms. Rafiki has worked with 100+ brands both locally and internationally. This...

  • Performance Marketing Specialist

    11 hours ago

    Mumbai, India Rafiki Marketing Full time

    The Performance Marketing Specialist is responsible for strategising, optimising, and reporting on digital advertising campaigns for Rafiki’s clients. This role requires a deep understanding of performance channels and the ability to deliver measurable results across platforms.Rafiki has worked with 100+ brands both locally and internationally.This...

  • Performance Marketing Specialist

    18 hours ago

    Mumbai, India Rafiki Marketing Full time

    The Performance Marketing Specialist is responsible for strategising, optimising, and reporting on digital advertising campaigns for Rafiki’s clients. This role requires a deep understanding of performance channels and the ability to deliver measurable results across platforms.Rafiki has worked with 100+ brands both locally and internationally.This...

  • Performance Marketing Specialist

    12 hours ago

    Mumbai, India Rafiki Marketing Full time

    The Performance Marketing Specialist is responsible for strategising, optimising, and reporting on digital advertising campaigns for Rafiki’s clients. This role requires a deep understanding of performance channels and the ability to deliver measurable results across platforms. Rafiki has worked with 100+ brands both locally and internationally. This...

  • Digital Marketing Specialist

    6 days ago

    Mumbai, India Performance Marketing ST Full time

    Job Description Subject: Join OpenDroids Performance Marketing (R2-D3 Project) OpenDroids Inc is launching the R2-D3 Robot Project, shaping the future of robotics and AI. We're looking for a Performance Marketing to drive digital growth and ensure our innovations reach the right audiences. Your Role: Manage and optimize campaigns (Google, Meta). Analyze...

  • Senior Performance Marketing Specialist

    11 hours ago

    Mumbai, India Lorien Finance Full time

    Senior Performance Marketing SpecialistLocation : MumbaiExperience : 5–7 yearsIndustry : Fintech / Edtech / AIType : Full-time | Immediate Joining PreferredAbout Lorien FinanceLorien Finance is building the AI-powered cross-border financing and mobility platform for Indian students—combining personalized counseling, smart financing, and global mobility...

  • Performance marketing specialist

    2 weeks ago

    Mumbai, India MYNDTEL Full time

    PERFORMANCE MARKETING SPECIALIST LOCATION- MUMBAI 3-4YRS OF EXP Role Description This is a full-time on-site role for a Performance Marketing Specialist . The Performance Marketing Specialist will be responsible for developing and executing marketing strategies to increase sales and customer engagement. The role involves conducting market research, analyzing...

  • Performance marketing specialist

    2 days ago

    Mumbai, Maharashtra, India MYNDTEL Full time ₹ 9,00,000 - ₹ 12,00,000 per year

    PERFORMANCE MARKETING SPECIALISTLOCATION- MUMBAI3-4YRS OF EXPRole DescriptionThis is a full-time on-site role for a Performance Marketing Specialist . The Performance Marketing Specialist will be responsible for developing and executing marketing strategies to increase sales and customer engagement. The role involves conducting market research, analyzing...

  • Senior Performance Marketing Specialist

    7 days ago

    Mumbai, Maharashtra, India Lorien Finance Full time ₹ 15,00,000 - ₹ 25,00,000 per year

    Senior Performance Marketing SpecialistLocation: MumbaiExperience: 5–7 yearsIndustry: Fintech / Edtech / AIType: Full-time | Immediate Joining PreferredAbout Lorien FinanceLorien Finance is building the AI-powered cross-border financing and mobility platform for Indian students—combining personalized counseling, smart financing, and global mobility tools...

  • Senior Performance Marketing Specialist

    16 hours ago

    Mumbai, India Lorien Finance Full time

    Senior Performance Marketing SpecialistLocation: MumbaiExperience: 5–7 yearsIndustry: Fintech / Edtech / AIType: Full-time | Immediate Joining PreferredAbout Lorien FinanceLorien Finance is building the AI-powered cross-border financing and mobility platform for Indian students—combining personalized counseling, smart financing, and global mobility tools...