MarTech Integration Specialist

4 weeks ago

Bengaluru, Karnataka, India Maino Full time
Role Overview

We are looking for a Marketing Technology Specialist who has hands-on experience in event tracking, analytics, and ad tech integrations. You will play a crucial role in setting up and debugging event flows across multiple platforms to optimize our clients' marketing journeys.

Key Responsibilities

Tag Implementation & Tracking:

  • Set up and manage Google Tag Manager (GTM), GA4 tags, Google Ads tags, and Meta pixels , Meta CAPI , SDK events
  • Debug and validate event flows using tools like GTM preview, Meta Event Debugger, and Google Tag Assistant.

Event Creation & Debugging:

  • Define, configure, and test marketing events across web and mobile.
  • Ensure proper event mapping to analytics and attribution platforms.
  • Work closely with developers and marketing teams to troubleshoot event-related issues.

MMP (Mobile Measurement Partner) SDK Integration:

  • Implement and manage MMP SDKs (AppsFlyer, Adjust, Branch, etc.).
  • Track app installs, in-app events, and ensure correct attribution for paid marketing channels.

Ad Tech & Attribution:

  • Ensure data integrity between ad platforms, analytics tools, and MMPs.

Client Collaboration & Optimization:

  • Work with multiple clients to set up, monitor, and optimize event tracking strategies.
  • Help refine marketing data pipelines for better campaign insights and optimization.
What We're Looking For

1+ years of experience in MarTech / Marketing Analytics.

Strong knowledge of GTM, GA4, Google Ads tags, Meta pixels.

Hands-on experience with event creation, debugging, and troubleshooting.

Familiarity with MMP SDKs (AppsFlyer, Adjust, etc.).

Understanding of digital ad tracking, attribution models, and performance marketing metrics.

Ability to work with cross-functional teams (developers, marketers, and analysts).

Problem-solving mindset with strong attention to detail.

Bonus Points

Experience with server-side tagging.

Understanding of data layers and event schema.

Prior experience with client-facing roles in a marketing agency.

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