▷ [Only 24h Left] Senior Marketing Manager

3 weeks ago


Gurgaon, India Balancehero India Full time
Balancehero :

Balancehero India Pvt. Ltd. (BHI), the wholly-owned subsidiary of Balancehero Co. Ltd., Korea which runs and operates the mobile app “True Balance”- a one-stop destination for financial services.” Founded by Charlie Lee in Korea in 2014, Balancehero started its operations in India in the year 2016. It started off as a balance check application and the company has expanded its business model to financial services. The company aims to build a financial platform for the next billion which set the context for loans, utility services, pay later services, and commerce services. The Company's wholly-owned subsidiary True Credits Private Limited, is a licensed NBFC that aims to bridge the financial gap in India by making Finance available for all. True Credits lends through the True Balance mobile application.

Job Description: Digital Marketing Specialist

Google Ads Manager

- Professional experience in running advertising campaigns in Google Ads (UAC, TROAS etc)- Familiarity with Google Ads and Google Analytics advertising tools- Analyse and optimise ad campaigns to increase return on investment (ROI)- Good knowledge of trends in online marketing- Ability to create effective advertising strategies- Analytical thinking and ability to make quick decisions based on data insights- Creativity and ability to work in a dynamic environment- Excellent communication skills- Attention to detail and diligence in task execution- Willingness to continuously improve and upgrade skills- Self starter attitude and performance oriented individual- Focus on result- Should be able to use tools like Apps flyer for campaign performance

Partnership & Alliances

- Develop and build new strategic partnerships with marketplaces , In-app , OEM , Aggregators, SMS channels for growing a new user base.- Negotiating deals with vendors, clients, banks and NBFC.- Plan/execute alliances strategies.- This role will be responsible for generating leads for top funnel improvement

Required Experience:

- Creating, monitoring, and optimising advertising campaigns in Google Ads based on monthly , weekly targets of the channel- Analysing campaign effectiveness and adjusting advertising strategies- Researching competition and trends in the advertising industry- Preparing campaign results reports and recommending actions- Collaborating with graphic and creative teams to prepare advertising materials- Testing new advertising formats and Google Ads tools- Conducting keyword analysis and recommending optimizations- Coordinating team activities to achieve campaign goals- Due diligence and legal documentation tasks to be managed with cross functional teams.

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