Market Research Analyst

4 weeks ago

hyderabad, India HighRadius Full time

 

Candidate will be part of Marketing Ops team and responsible for prospective Account Profiling, Contacts Profiling, End-to-end support in-terms of Gathering and Mining all kinds of required secondary information for supporting different Marketing Campaign Teams(Like Cold email campaign Team, Conference, events and Webinar Teams) and Sales teams by conducting Secondary Market Research using LinkedIn, Hoovers, Website, Google and other 3rd party sites, End-to-end Data Management, Processing and maintaining Salesforce CRM with high quality data using different Excel techniques.

Job Description details: Experience:

1-3 Years

Job Summary:
  • Market Research Analyst will be part of the Marketing Operations Team and is responsible for performing end-to-end Market research.
  • Expert in using secondary Market Research techniques for scrapping, mining and converting complex raw data into the valid and more meaningful form.
  • Their primary focus will be, to provide required information of prospects for different Marketing Campaign Teams (Like Cold email, Conference, events and Webinar Teams) and Sales teams required information for different Marketing Campaign Teams (Like Cold email campaign Team, Conference, events and Webinar Teams) and Sales teams.

 

Job Summary:
  • Account Profiling  – Identifying more relevant prospective accounts with respective to HighRadius products and business and collecting all the required info like Industry, Sub-Industry, Revenue, Financial Information, Subsidiaries, location, Region etc.
  • Contact Profiling (Ideal Customer Profiling)  – Identifying more and more relevant HRC business buying decision-makers from the internet and collecting all the relevant info like Phone number, email ID, Title, Profile details, Location, Company name, Interests, background etc
  • Marketing Database Hygiene  – Should be able to handle large volumes of unstructured and structured marketing database/information for maintaining data accuracy by conducting regular Data checks/cleansing and should also work on collecting and populating the accurate info for all the missing fields using secondary research, data mining & profile techniques
  • Benchmarking Reports  – Preparing Benchmarking reports for HighRadius prospects which includes Peer comparison and other data analysis, as and when a marketing lead request comes in.
  • CRM Tool Handling (Salesforce)  – Detailed understanding/exp working on salesforce tool is a plus. End to end handling of Salesforce CRM tool. Conducting quality checks for the data/information collected by the team members before uploading into salesforce. Preparing reports to ensure all the data is correctly mapped and accurate
  • Lead Management/Creation support – Should be able to handle all the Marketing Leads across the channels and ensure those leads are correctly routed to appropriate people

What You’ll Get

  • Competitive salary.
  • Fun-filled work culture (
  • Equal employment opportunities.
  • Opportunity to build with a pre-IPO Global SaaS Centaur.

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