Digital Marketing Specialist

22 hours ago


Bangalore City, India SpaceBasic Full time
Company DescriptionSpaceBasic empowers colleges and universities in Coimbatore to drive student success with a connected campus experience. Students benefit from automated campus housing, integrated payments, smart access control, and digital cafeteria services. The faculty and staff gain data-driven insights to enhance their effectiveness daily.Role DescriptionWe are currently seeking an experienced Marketing Manager to join our team. You will be responsible for developing and implementing a comprehensive lead generation strategy to drive growth and revenue. The successful candidate will be a creative thinker with a track record of success in B2B marketing, particularly in the B2B SaaS, EdTech space. ResponsibilitiesDevelop and execute a comprehensive lead generation strategy to increase the number of potential customers and conversion rates.Analyze market and customer trends to identify opportunities for growth. Develop and manage marketing campaigns across various channels including email, social media, paid advertising, and events.Create high-quality content such as case studies, and blog articles to generate interest and educate potential customers.Manage and optimize our website and landing pages to improve conversion rates and user experience.Collaborate with internal teams to ensure alignment on marketing initiatives and customer needs.RequirementsBachelor's degree in marketing or a related field, with a minimum of 2 years of experience in B2B marketing, preferably in the EdTech space.Proven track record of developing and executing successful lead generation strategies, with a focus on driving revenue growth.Email marketing experience is mandatory;

other channels are goodto have. Strong understanding of digital marketing tools and technologies, including Google Analytics, CRM systems, and marketing automation platforms. Excellent communication skills, both written and verbal, with the ability to create high-quality content that resonates with the target audience.Strong analytical skills and experience in monitoring and analyzing marketing performance metrics to continually improve effectiveness.Ability to work collaboratively with cross-functional teams and manage a team of marketing specialists .Passion for education and a desire to make a positive impact in the EdTech industry.Benefits: Competitive salary and equity Performance bonus Open vacation policy Commuter benefits

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