Swan Energy Limited | Manager Marketing
1 day ago
Swan group is a 115+ year old engineering & project-oriented conglomerate with businesses across textile, real estate, oil & gas, petroleum products, shipyard and heavy engineering. Swan group has a consolidated group revenue at $600 Mn and has exhibited 100%+ CAGR growth over last 3 years.
Swan group is reknowned for turning around companies and embarking them on the path of unprecedented growth.
Position Summary (For Real Estate Business) -
Swan Energy strives to provide a significant increase in the effectiveness of parameters such as livability, functionality, comfort and value to all its customers. Be it for office spaces, apartments, or large industrial properties, we have forayed into the real estate sector with a primary vision to enhance the quality of workplace ecosystems and residences. All in all, we adapt to exemplary executions of contemporary architecture.
The ideal candidate will be responsible to strengthen the core pillars and image of the brand. The candidate is responsible for the 360º marketing strategy of the brand across all media channels, both online and offline. Defining, creating and owning the consumer journey across all touch points.
We are looking for a Consumer Marketing Head to drive the brand equity among consumers across channels and platforms. The incumbent will lead the marketing strategy with an omni-channel perspective creating opportunities through local relevancy and innovation.
360 degree marketing strategy for Cardinal Realty projects.
Analysis of competitive landscape and best practices in the market
Conceptualising brand campaigns through consumer insights
Identify trends in markets, consumer behaviours, products, prices to assess growth opportunities and drive sales
Define the CRM strategy to increase repeat purchases
Kay Result Areas-
Consumer Understanding (50%)
Responsible for building brand image with consumers across all channels and platforms
Defining the target consumer personas and profiles for creating marketing opportunities
Understanding of consumer insights and converting them into marketing opportunities
Defines marketing strategy based on competitive landscape, best practices and trends in the market
Develop story telling concepts around core pillars. GTM strategy through 360o marketing plan for each of the core pillars including Hero Product distortion across all channels
Grow Brand awareness through story telling concepts
Own the marketing funnel
Defines and executes the CRM strategy
The twelve month calendar to be broken down to clear product offerings through value based propositions (excl direct cash discount).
Consolidates inputs from Paid, Owned and Earned Media, validates the A&P mix for the upcoming year
Social Media and Digital Coverage (30%)
Defines and owns the Digital Calendar
Compiles campaign performance results from agency and online and using available tools, shares learnings with all.
Tracks metrics and Key Performance Indicators (KPIs), to set targets and monitors campaign performance
CRM (20%)
Defines the CRM strategy.
Build CRM campaigns
CRM campaign calendar
Evaluates campaigns against target KPIs and shares learnings Brand team
Agency Relationships
Defines the role of agencies in the GTM strategy
Manages the deliverables of the agency
Operational relationship to manage the campaign budgets, schedules and KPIs
Qualifications
Bachelor's degree or equivalent experience
5+ years' experience in marketing from Real Estate industry
Ability to multi-task
Strong verbal, written, and organizational skills
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Delhi, India Swan Energy Limited Full timeAbout the Company-Swan group is a 115+ year old engineering & project-oriented conglomerate with businesses across textile, real estate, oil & gas, petroleum products, shipyard and heavy engineering. Swan group has a consolidated group revenue at $600 Mn and has exhibited 100%+ CAGR growth over last 3 years.Swan group is reknowned for turning around...
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Delhi, India Swan Energy Limited Full timeAbout the Company -Swan group is a 115+ year old engineering & project-oriented conglomerate with businesses across textile, real estate, oil & gas, petroleum products, shipyard and heavy engineering. Swan group has a consolidated group revenue at $600 Mn and has exhibited 100%+ CAGR growth over last 3 years.Swan group is reknowned for turning around...
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