Lead Generation Specialist

1 month ago


delhi, India SHC Full time
Company Overview: SHC is a provider of Health Club Management Software in the fitness industry in the USA. We create custom branded apps that help health clubs and gyms sell more of their amenities, reduce labor cost and improve member experience.
Website: Overview: We are seeking a highly skilled and experienced Digital Marketing Manager specializing in lead generation through email marketing, SEO, and campaign management. This strategic role requires a deep understanding of B2B SaaS marketing strategies and a proven track record of driving successful lead generation initiatives.
Location: Remote
Key Responsibilities:
Lead Generation through Email Marketing: Develop and execute targeted email marketing campaigns to nurture leads through the sales funnel, focusing on segmentation, personalization, and automation to maximize engagement and conversions.
Campaign Management: Plan, execute, and optimize digital marketing campaigns across various channels to generate high-quality leads and increase brand awareness. Monitor campaign performance, analyze data, and adjust strategies as needed to achieve KPIs.
Identify Lead Gen Content Opportunities: Identify content themes specifically for lead generation and collaborate with the content team for email campaigns, landing pages, blog posts, lead magnets, case studies, and other marketing materials to attract and engage prospects.
Analytics and Reporting : Track and analyze key performance metrics for all digital marketing initiatives, including lead conversion rates, website traffic, email open and click-through rates, and campaign ROI. Provide regular reports and insights to stakeholders to measure the effectiveness of marketing efforts.
Prospect Database Management: Manage and maintain the prospect database, ensuring data accuracy, segmentation, and hygiene. Utilize CRM systems and marketing automation tools to effectively organize and track leads throughout the customer journey.
Market Research and Competitive Analysis : Conduct market research and competitor analysis to identify trends, opportunities, and best practices in the B2B SaaS industry. Use insights to refine marketing strategies and stay ahead of the competition.
Cross-functional Collaboration : Work closely with the sales team to align marketing efforts with sales objectives and support lead nurturing and conversion activities. Collaborate with other departments such as product management, customer success, and design to ensure consistent messaging and branding across all channels.
SEO Optimization: Lead SEO efforts to improve organic search visibility, including keyword research, on-page optimization, technical SEO, and link building strategies. Stay updated on search engine algorithms and industry trends to ensure the website maintains high rankings.
Qualifications:
Bachelor's degree in Marketing, Business Administration, or related field. MBA or equivalent experience preferred.
Minimum (X) years of experience in digital marketing, with a focus on lead generation in the B2B SaaS industry.
Proven track record of successfully executing email marketing campaigns, SEO strategies, and digital marketing campaigns that drive measurable results.
In-depth knowledge of email marketing platforms (e.g., Mailchimp, HubSpot), SEO tools (e.g., SEMrush, Moz), and analytics tools (e.g., Google Analytics, Adobe Analytics).
Strong analytical skills with the ability to interpret data, generate insights, and make data-driven decisions.
Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
Creative thinking and problem-solving skills, with a passion for innovation and staying ahead of industry trends.
Detail-oriented with strong project management skills and the ability to manage multiple priorities in a fast-paced environment.
CTC: 9-10.8L per annum

  • Delhi, India visitant.ai Full time

    Company Description Visitant.ai is a leading provider of digital skills training, specializing in disciplines such as Data Science, Cloud Computing, Project Management, Digital Marketing, Full Stack Development, AI, and more. Our mission is to help individuals thrive in the digital economy by providing rigorous online training and certification programs. We...


  • Delhi, India REETECH USA Full time

    Company DescriptionREETECH is a USA-based Engineering and Technology company committed to delivering high-quality services to Private and government clients. We take pride in our ability to provide tailored solutions that meet the unique needs of our clients. As we expand our operations, we are seeking a highly motivated and experienced Lead Generation...


  • new delhi, India visitant.ai Full time

    Company DescriptionVisitant.ai is a leading provider of digital skills training, specializing in disciplines such as Data Science, Cloud Computing, Project Management, Digital Marketing, Full Stack Development, AI, and more. Our mission is to help individuals thrive in the digital economy by providing rigorous online training and certification programs. We...


  • Delhi, India Riskpro India Full time

    Company Description Riskpro India Ventures Private Limited is a specialized Risk Management solutions and Risk consulting company based in India. With experienced professionals from various industries, Riskpro is one of the fastest-growing risk consulting firms in the country. As an Indian risk management consulting firm, Riskpro offers competitive fees and...


  • Delhi, India Makedian Softech Solutions Full time

    Company DescriptionMAKEDIAN Softech Solutions is a company based in Noida that specializes in tailored cloud sales solutions. We offer services such as exploratory data analysis, database management, building prediction models, and the creation of complete decision support systems and data-powered products for large and small private enterprises.Role...


  • delhi, India SixPL Full time

    Company DescriptionSixPL is a global provider of Digital Marketing, IT, Blockchain & Content Writing Services. Established in 2012, SixPL has offices in the USA and India. As a trusted partner, we assist businesses in achieving their goals by providing high-quality solutions and services.Role DescriptionThis is a full-time remote role for a Lead Generation...


  • delhi, India LionRep Oy Full time

    Lead Generation SpecialistLocation:The job will be done remotely from your home country, and we are looking for applicants from different time zones (Europe, Asia, Latin America)Job Type:Full or Part TimeDepartment:Sales and MarketingAbout Us:LionRep is an innovative startup specializing in helping our clients to find clients for themselves. We are dedicated...


  • delhi, India gigin.ai Full time

    Company DescriptionGigin is a tech platform transforming the informal economy by providing opportunities for the gig workforce and businesses in the informal gig economy. By leveraging deep-driven technology the world-class leadership of Gigin has already been creating success success stories for major multi-collar requirements for hundreds of employers.Role...


  • Delhi, India NSEG Pvt. Ltd. Full time

    NSEG India PVT LTD. has been a leading provider in outsource process solutions since 2013. NSEG proudly provides superior performance and quality in all our customer service and back-office processes. In NSEG, we thrive to maintain high quality and standards for the services offered to make NSEG the Vendor of choice. Ahmedabad is a branch office where we...


  • delhi, India NSEG Pvt. Ltd. Full time

    NSEG India PVT LTD. has been a leading provider in outsource process solutions since 2013. NSEG proudly provides superior performance and quality in all our customer service and back-office processes. In NSEG, we thrive to maintain high quality and standards for the services offered to make NSEG the Vendor of choice. Ahmedabad is a branch office where we...


  • delhi, India Trak N Tell (Bits N Bytes Soft Private Limited) Full time

    Company DescriptionTrak N Tell is a leader in Telematics and IoT. We have a patented car audio product and building out the team. We are looking for a Lead Generation Specialist.Role DescriptionThis is a full-time on-site role for a Lead Generation Specialist located in Gurugram. As a Lead Generation Specialist, you will be responsible for leveraging...


  • delhi, India Techscholars Full time

    Company DescriptionTECHSCHOLARS is an innovative EdTech organization dedicated to democratizing access to high-quality STEM education across India. Our comprehensive curriculum and cutting-edge teaching methodologies ensure that students receive the best-in-class education, empowering them to excel in their academic pursuits and beyond. We specialize in...


  • New Delhi, India AVI ROOT INFO SOLUTIONS PRIVATE LIMITED Full time

    Company Description AVI ROOT INFO SOLUTIONS PRIVATE LIMITED is a company based in New Delhi, India. We specialize in providing innovative information technology solutions to businesses across various industries. Role Description This is a full-time on-site role for a Lead Generation Specialist. The Lead Generation Specialist will be responsible for...


  • new delhi, India AVI ROOT INFO SOLUTIONS PRIVATE LIMITED Full time

    Company DescriptionAVI ROOT INFO SOLUTIONS PRIVATE LIMITED is a company based in New Delhi, India. We specialize in providing innovative information technology solutions to businesses across various industries.Role DescriptionThis is a full-time on-site role for a Lead Generation Specialist. The Lead Generation Specialist will be responsible for identifying...


  • New Delhi, India AVI ROOT INFO SOLUTIONS PRIVATE LIMITED Full time

    Company DescriptionAVI ROOT INFO SOLUTIONS PRIVATE LIMITED is a company based in New Delhi, India. We specialize in providing innovative information technology solutions to businesses across various industries.Role DescriptionThis is a full-time on-site role for a Lead Generation Specialist. The Lead Generation Specialist will be responsible for identifying...


  • New Delhi, India AVI ROOT INFO SOLUTIONS PRIVATE LIMITED Full time

    Company DescriptionAVI ROOT INFO SOLUTIONS PRIVATE LIMITED is a company based in New Delhi, India. We specialize in providing innovative information technology solutions to businesses across various industries.Role DescriptionThis is a full-time on-site role for a Lead Generation Specialist. The Lead Generation Specialist will be responsible for identifying...


  • New Delhi, India AVI ROOT INFO SOLUTIONS PRIVATE LIMITED Full time

    Company Description AVI ROOT INFO SOLUTIONS PRIVATE LIMITED is a company based in New Delhi, India. We specialize in providing innovative information technology solutions to businesses across various industries. Role Description This is a full-time on-site role for a Lead Generation Specialist. The Lead Generation Specialist will be responsible for...


  • Delhi, India Cadient Full time

    JD For Lead Generation SpecialistCompany Description Cadient is a leading IT product SaaS solutions company with software built to meet the needs of high-volume, hourly hiring industries like retail, restaurants, hospitality, and healthcare. Our platform provides managers with a constant pipeline of quality candidates, enabling local hiring teams to make...


  • Delhi, India InvestM Technology LLC Full time

    Job Description We are a small and growing IT services and Contingent Staffing firm located in the State of New Jersey servicing Fortune 2000 clients and various US government agencies. We are looking for a senior lead generation specialist with extensive experience in performing market research on US-based target clients, digital marketing, and cold...


  • delhi, India Aditi Manchanda Full time

    Location: Hybrid (Remote & Chandigarh Office)Job Description:We are seeking a dynamic and results-driven Lead Generation Specialist to join our team. This hybrid role involves working primarily remotely, with occasional team meetings at our Chandigarh office.Key Responsibilities:Generate potential leads and set up calls with the founder.Maintain...