Lead Generation Specialist

4 weeks ago

delhi, India Trak N Tell (Bits N Bytes Soft Private Limited) Full time
Company Description
Trak N Tell is a leader in Telematics and IoT. We have a patented car audio product and building out the team. We are looking for a Lead Generation Specialist.
Role Description
This is a full-time on-site role for a Lead Generation Specialist located in Gurugram. As a Lead Generation Specialist, you will be responsible for leveraging various online platforms (Facebook, Instagram, Google and others) and strategies to generate high-quality leads and drive traffic to our landing pages and capture qualified leads. You will develop and implement strategies to generate leads and track performance metrics to optimize lead generation activities. Your primary objective will be to increase brand visibility, attract potential customers, and ultimately boost sales conversions.
Responsibilities
Develop and implement comprehensive digital lead generation strategies to reach target audiences and drive traffic to the landing pages.
Utilize a mix of digital marketing channels including but not limited to social media, email marketing, search engine optimization (SEO), pay-per-click (PPC) advertising, content marketing, and influencer partnerships.
Create and optimize targeted digital advertising campaigns across different platforms such as Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, etc.
Conduct thorough market research and competitor analysis to identify opportunities for lead generation and stay ahead of industry trends.
Design and execute compelling landing pages, lead magnets, and other lead capture mechanisms to engage visitors and capture their contact information.
Monitor key performance indicators (KPIs) and metrics to track the effectiveness of lead generation campaigns and make data-driven optimizations for improved results.
Collaborate cross-functionally with the marketing, sales, and ecommerce teams to align lead generation efforts with overall business objectives and sales targets.
Stay up-to-date with the latest developments in digital marketing and lead generation techniques, and proactively suggest innovative ideas to drive continuous improvement.
Qualifications
Proven experience in digital marketing, particularly in lead generation and driving traffic to ecommerce stores.
Proficiency in using digital marketing tools and platforms such as Google Analytics, Facebook Business Manager, email marketing software, etc.
Knowledge of industry best practices and trends in lead generation
Strong analytical skills with the ability to interpret data, draw insights, and optimize campaigns accordingly.
Excellent communication skills with the ability to create compelling content for different digital channels.
Creative thinking and problem-solving abilities with a results-oriented mindset.
Ability to work independently and as part of a team
Bachelor's degree in marketing, business, or a related field
Certification in digital marketing or related fields is a plus.
If you are passionate about digital marketing, thrive in a dynamic environment, and have a proven track record of generating leads online, we'd love to hear from you. Join us in driving the success of our ecommerce store through strategic digital lead generation efforts.

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