Brand Manager

2 weeks ago

delhi, India GD Goenka University Full time
Job Description: Brand Manager
Overview:  The Brand Manager at GD Goenka Group plays a pivotal role in shaping and safeguarding the organization's brand identity across all touchpoints. Responsible for overseeing public relations, brand management, vendor relationships, brand revamp initiatives, customer experience optimization, event management, and various communication channels, this position is instrumental in driving brand excellence and market positioning.
Experience:  8+ years
Key Responsibilities:
Act as the primary liaison for the PR agency, ensuring alignment with GD Goenka's brand objectives and overseeing PR activities effectively.
Serve as the brand custodian, safeguarding the integrity and consistency of GD Goenka's brand across all entities and activities.
Enforce adherence to brand guidelines, ensuring consistent application across all collateral and activities within the group.
Manage vendor relationships across various functions, including website development, SEO, digital marketing, media buying, print, publishing, design, and creative agencies.
Assume ownership of branding initiatives, encompassing ATL, BTL, campus physical spaces, and creatives utilized by business partners.
Lead comprehensive exercises for brand revamp and repositioning, driving strategic initiatives to enhance brand perception and relevance.
Conduct customer experience and journey mapping exercises, analyze insights, and implement actionable strategies to improve overall customer satisfaction and loyalty.
Oversee event management activities, ensuring alignment with brand objectives and delivering memorable brand experiences.
Coordinate advertising efforts, optimizing media placements and messaging to maximize brand visibility and impact.
Manage the creation and distribution of newsletters, coffee table books, and internal and external communications materials, maintaining consistency and relevance.
Organize townhall meetings to facilitate transparent communication and alignment across the organization.
Ensure controlled dissemination of marketing assets across various channels, including ATL, BTL, websites, social media platforms, and partner portals.
Develop and maintain a comprehensive brand identity manual, serving as a reference guide for internal stakeholders and external partners.
Undertake other functions typical of a brand head, including market research, competitor analysis, and strategic planning.
Qualifications and Skills:
Bachelor's degree in Marketing, Communications, Business Administration, or related field; Master's degree preferred.
Proven experience in brand management roles, with a strong track record of successfully driving brand initiatives and managing vendor relationships.
Deep understanding of PR principles, brand strategy, and customer experience optimization techniques.
Excellent project management skills, with the ability to oversee multiple initiatives simultaneously and deliver results on time and within budget.
Strong leadership abilities, with the capacity to influence and inspire cross-functional teams.
Exceptional communication and interpersonal skills, with a keen eye for detail and design.
Analytical mindset with proficiency in data analysis and interpretation.
Creativity and innovation in problem-solving, with a proactive and forward-thinking approach.
Adaptability to a fast-paced and dynamic environment, with a passion for continuous learning and improvement.

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