Brand Manager

4 weeks ago


delhi, India Infinity Learn Full time
Brand Manager/ Sr. Brand Manager
Company: Infinity Learn by Sri Chaitanya
About Us:
Education group Sri Chaitanya. Led by people with the purpose of becoming global leaders in the digital learning arena has achieved one million-plus registered Infinity Learn is the fastest-growing EdTech company in India funded by Asia's largest users and 100K+ paid users on the platform in 10 months since our commercial launch.
The Role:
We are seeking a passionate and experienced Brand Manager to join our team and lead the strategic direction of our brand. You will be responsible for developing and executing a comprehensive brand strategy that drives growth, increases brand awareness, and fosters customer loyalty.
Responsibilities:
Brand Strategy & Vision:
Conduct in-depth market research to understand customer needs, competitor landscape, and industry trends.
Develop a clear brand vision, positioning, and messaging that resonates with the target audience.
Set annual brand objectives and develop a comprehensive brand strategy aligned with overall business goals.
Create brand guidelines to ensure consistent brand identity across all touchpoints.
Brand Marketing & Communication:
Plan and execute integrated marketing campaigns across various channels (digital, social media, traditional media, etc.)
Manage brand assets, including website content, social media presence, and marketing materials.
Develop and manage influencer marketing campaigns and partnerships (if applicable).
Oversee the production of creative marketing materials, ensuring brand alignment and messaging consistency.
Craft compelling brand storytelling across all communication channels.
Brand Performance & Analysis:
Develop key performance indicators (KPIs) to measure brand health and campaign effectiveness.
Track, analyze, and report on brand performance metrics (brand awareness, brand sentiment, customer engagement, etc.)
Utilize data insights to inform future brand strategy and optimize marketing campaigns.
Stay current on industry trends and marketing best practices to identify new growth opportunities.
Brand Management & Governance:
Manage brand budget effectively and ensure maximum return on investment (ROI).
Collaborate with cross-functional teams (marketing, sales, product development) to ensure brand consistency across all departments.
Foster a strong brand culture within the organization by promoting brand values and employee engagement.
Monitor and address brand reputation issues proactively.
Qualifications:
Bachelor's/Master’s degree in Marketing, Communications, Business Administration, or a related field.
5-7 years of experience in brand management with a proven track record of success.
Strong understanding of marketing principles, consumer behavior, and brand strategy development.
Excellent communication, presentation, and interpersonal skills.
Experience in developing and executing integrated marketing campaigns across various channels.
Proficiency in marketing analytics tools and data analysis techniques.
Strong project management skills and the ability to manage multiple priorities effectively.
Creative and strategic thinking with a passion for building strong brands.
Preferred Skills:
Experience in the Ed Tech industry.
Knowledge of social media marketing and content creation.
Experience with influencer marketing and brand partnerships.
Experience in managing a brand budget.
Excellent writing and editing skills.
Experience with graphic design software (a plus).
Check our Linkedin Page: Leaders:

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