SEO Specialist

2 weeks ago

Mohali, India Zouma Full time

Web Development (Webflow)

● Develop and manage a high-performance website using Webflow

● Ensure the site is fast, responsive, and optimised for user experience (UX/UI)

● Implement technical SEO best practices into the site structure and content

● Create new landing pages and blog templates to support SEO campaigns

On-Page SEO & Content

● Conduct in-depth keyword research to guide content and page development

● Write and optimise SEO-friendly blog posts, service pages, and metadata
● Continuously audit the website to improve on-page SEO performance
● Use tools such as Google Search Console, SEMrush, Ahrefs, or similar to track results

Backlink Strategy & Outreach

● Develop and execute a white-hat backlink strategy to improve domain authority

● Contact blogs, news companies, medical publications, and niche sites for link placements

● Build relationships with webmasters and editors to secure guest posts and mentions
● Monitor backlink profile and ensure link quality and relevance
● Report on progress of outreach and acquired backlinks

Requirements:

● Proven experience developing websites with Webflow
● Strong understanding of technical and on-page SEO
● Demonstrable experience in content writing and SEO copywriting
● Skilled in using SEO tools (e.g., Ahrefs, SEMrush, Moz, SurferSEO)
● Previous success with backlink outreach and acquisition
● Excellent written English and professional communication skills
● Ability to work independently, meet deadlines, and report progress clearly

Desirable:
● Experience working in or writing for the healthcare/medical sector

● Understanding of local SEO and schema markup
● Familiarity with conversion rate optimisation (CRO) best practices

Job Types: Full-time, Permanent

Pay: Up to ₹50,000.00 per month

Benefits:

  • Health insurance
  • Leave encashment
  • Paid sick time
  • Provident Fund

Work Location: In person

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