SFMC Developer | 6-9 Years | Bangalore

2 months ago


Pune, India Capgemini Full time
Job Description

The Marketing Cloud Developer is responsible for understanding business requirements and delivering high-quality technical solutions that empower the Marketing teams to utilize the Marketing Cloud automation platform.This position will support the email marketing team with building custom queries, email templates, amp script-based dynamic templates, automation jobs, and build out comprehensive customer journeys.Aware of SDLC and Support processes as required by projectsHands on experience with Email Studio knowledge – A/B Testing, Segmentation, and Integration with microsites, websites and landing pages, personalization concepts, triggered emails, campaign waves.Ability to conduct end-user training – good to have.Primary Skills

Ability to work effectively with non-technical personnelExperience with email and/or marketing automation software and integration with databasesKnowledge of Salesforce Marketing Cloud (SFMC) aka ExactTarget is required.Experience working with all Marketing Cloud Builders and Studios, including Mobile Connect and Personalization Builder for EmailsDevelop responsive email templates with extensive knowledge of AMPscriptFront-end development building Cloud Pages utilizing HTML, CSS, JavaScript and AMPScript is very essentialExperience implementing automated solutions utilizing Marketing Cloud Server-Side Java Script (SSJS) would be beneficialMaster with SQL and robustunderstanding of Marketing Cloud’s contact data modelExperience utilizing Journey Builder with thoroughunderstanding of Audience Builder configuration.Ability to elicit requirements and translate to technical solutions that can scale across multiple business unitsExperience with web service integration (REST/SOAP) would be beneficialCertification in SFMCSecondary Skills

Good written and- verbal communication skills



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