Performance Marketing Associate

3 months ago

Gurugram, India Novatr Full time

Who are we, What are we onto, and Why join Novatr-land?

In 2021, Novatr began as a bold dream in a small garage in the bustling lanes of Delhi. Our vision is to empower architects, engineers, and AEC professionals with cutting-edge technology skills, helping them realize their full potential in a rapidly evolving industry. We craft world-class curriculums and learning experiences that shape the future of the AEC (Architecture-Engineering-Construction) industry.

Founded by visionary architects and engineers and supported by investors such as Y Combinator and Powerhouse Ventures, Novatr is on an incredible growth journey. If you’re passionate about performance marketing and excited to work in a dynamic, innovative environment, join us to drive change and scale new heights


What do we expect from you?

As a Performance Marketing Associate , you will play a key role in executing and optimizing paid marketing campaigns across various digital platforms. You will work closely with the marketing team to help manage ad campaigns, track performance, and optimize conversions. Your efforts will directly contribute to lead generation, customer acquisition, and overall growth.

This is a great opportunity to hone your skills in performance marketing while contributing to impactful campaigns that support Novatr’s rapid expansion.


Who are we looking for?

You are/demonstrate:

  • A data-driven marketer with a passion for digital advertising and paid marketing.
  • A proactive learner who stays current on the latest trends in performance marketing.
  • Detail-oriented and able to manage multiple campaigns simultaneously without compromising quality.
  • Analytical, with the ability to turn data into actionable insights.
  • A team player who can collaborate across departments to ensure consistent brand messaging.

You’re good at:

  • Assisting in the execution of paid campaigns across platforms like Google, Facebook, Instagram, and LinkedIn.
  • Monitoring campaign performance and making optimization recommendations to maximize ROI.
  • Conducting keyword research, audience targeting, and ad copywriting.
  • Analyzing campaign data and preparing performance reports.
  • Collaborating with the creative team to develop compelling ad creatives.


Extra Awesome if you are:

  • Experienced in working with ad management tools such as Google Ads, Facebook Ads Manager, or similar platforms.
  • Knowledgeable about A/B testing and how to improve conversion rates through experimentation.
  • Skilled in managing budgets and forecasts for performance marketing campaigns.
  • Passionate about Ed-Tech and eager to make a meaningful impact in this space.


Required Experience:

  • 2-3 years of hands-on experience in performance marketing or digital advertising.
  • Proven ability to manage and optimize campaigns for paid channels.
  • Strong analytical skills and familiarity with performance metrics and reporting.


What is mandatory?

  • A solid understanding of performance marketing fundamentals and digital marketing strategies.
  • Experience with tracking and optimizing campaigns for key metrics like CPA, ROAS, and CTR.
  • Flexibility to work in a dynamic startup environment with evolving priorities.


What is not mandatory?

  • Prior experience in Ed-Tech, though it's a plus.


Why be part of this journey?

  • Be part of a fast-growing startup with endless opportunities for career development.
  • Enjoy a Rocketship Career Path with plenty of room for growth and impact.
  • Competitive compensation, with perks such as health insurance, team outings, and free snacks.
  • Join a young, vibrant, and innovative work culture that values creativity and collaboration.
  • Access continuous learning through workshops, training, and industry events.


Launchpad Details:

  • Trajectory: Full-time
  • Lift-off Point: Gurugram, Haryana


Connect with Us:

  • Website: Novatr About Us
  • LinkedIn: Novatr LinkedIn Page

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