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Social Media Marketing Manager

2 months ago

Gurugram, India AiSensy Full time

About AiSensy


We at AiSensy, are building end-to-end WhatsApp based Marketing, and Engagement Platform for Enterprises & growing SMBs.


AiSensy is a WhatsApp based Marketing & Engagement platform helping businesses like Skullcandy, Vivo, Rentomojo, Physicswallah, Cosco grow their revenues via WhatsApp.


  • Enabling 50,000+ Businesses with WhatsApp Engagement & Marketing
  • 2bn+ WhatsApp Messages done between Businesses and Users via AiSensy
  • Working with top brands like Skullcandy, Vivo, Rentomojo, Physicswallah & more
  • High Impact as Businesses drive 25-60% Revenues using AiSensy Platform
  • Mission-Driven and Growth Stage Startup backed by Marsshot.vc, Bluelotus.vc & 50+ Angel Investors


Key Responsibilities:


  • Social Media Strategy : Develop and implement a social media strategy that aligns with AiSensy’s overall marketing and business goals. Ensure the strategy covers organic growth, engagement, and lead generation across multiple platforms.
  • Content Creation & Management : Create, curate, and manage high-quality, engaging content for AiSensy’s social media channels, including text posts, graphics, and videos. Collaborate with the design team to ensure a consistent brand aesthetic.
  • Community Engagement : Monitor and engage with AiSensy’s social media followers. Respond to comments, messages, and queries promptly to foster a positive and active community around the brand.
  • Analytics & Reporting : Track and analyze the performance of social media campaigns using analytics tools. Provide regular reports on key metrics (e.g., engagement rates, follower growth, lead generation) and use insights to optimize future campaigns.
  • Trendspotting & Innovation : Stay updated on the latest social media trends, tools, and best practices. Experiment with new content formats and platforms to keep AiSensy’s social presence fresh and relevant.
  • Cross-Functional Collaboration : Work closely with the content, product, and customer success teams to ensure social media content supports key product launches, campaigns, and events.
  • Paid Social Campaigns : Work with the digital marketing team to plan and execute paid social media campaigns that amplify content and reach the right target audiences.
  • Influencer & Partner Collaboration : Identify and collaborate with relevant influencers, brand ambassadors, or partners to expand AiSensy’s reach and engagement.
  • Social Listening : Monitor brand mentions and industry conversations to identify opportunities for engagement and brand promotion.


Skills & Qualifications :


  • Experience : 4+ years of experience in social media marketing, with a strong track record of managing multiple social platforms and driving growth.
  • Content Creation : Strong understanding of content creation, including social media copywriting, graphic design collaboration, and video creation/editing.
  • Analytics & Reporting : Proficiency in using social media analytics tools (e.g., Google Analytics, Hootsuite, Sprout Social) to measure performance and derive actionable insights.
  • Creativity : A creative mindset with the ability to think outside the box and deliver engaging, innovative content.
  • Communication Skills : Excellent verbal and written communication skills with a keen ability to craft engaging, on-brand messaging.
  • Trend Awareness : Passion for social media and digital marketing, with a deep understanding of the latest trends, platforms, and tools.
  • Project Management : Ability to manage multiple campaigns and projects simultaneously, ensuring timely delivery of content and campaigns.
  • Collaboration : Experience working cross-functionally with marketing, design, and product teams to execute social campaigns.