Social Media Marketer

6 months ago


Gurugram Haryana, India Anov IP Full time

Responsibilities

The major responsibilities of a social media marketer are:

- Collaborating with marketing experts to design effective social media campaigns.
- Researching current trends in social media and keeping management informed of relevant changes impacting our marketing activities on LinkedIn.
- Assessing the weaknesses in the digital marketing plan and suggesting measures to improve.
- Establishing measurable goals as KPIs for evaluating the performance of social media campaigns.
- Utilizing social media marketing tools.
- Efficiently organizing posts across multiple channels.
- Collaborating effectively with colleagues from diverse marketing departments, ensuring uniformity in branding efforts.
- Generating various types of content, such as texts, videos, and images specifically tailored for social media platforms.
- Meticulously monitoring data analytics to evaluate the performance of ongoing promotions.
- Promoting products, services, and content on social media while maintaining the organization’s brand image.
- Managing a designated budget allocated for promotional activities.
- Engaging with customers by promptly addressing inquiries and providing assistance when needed.

Skills & Qualifications

A social media marketer should possess the following skills and qualifications.
- A Bachelor’s degree in Marketing or a related field.
- Experience required: 2 - 5 years
- Exceptional knowledge of various online marketing channels.
- Ability to handle multiple projects simultaneously, demonstrating multitasking capabilities.
- Strong communication and presentation skills.
- Good understanding of SEO, keyword research, and Google Analytics.
- Familiarity with web design.
- Strong analytical and problem-solving skills.

**Job Types**: Full-time, Permanent

**Experience**:

- Social media marketing: 1 year (required)

Work Location: In person



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