Retention Marketing Manager

1 week ago


west bengal, India Nestasia Full time
Nestasia is looking for a Retention Marketing Manager who drives customer retention and lifetime value to fuel revenue growth. Develops and owns strategy, roadmap, and execution for retention marketing channels including direct mail, email & SMS. Partners with marketing, e-commerce, digital product teams and agencies to design impactful campaigns and tests.
Duties and responsibilities:
Grows and optimizes email, SMS, and direct mail channels through strategic campaign development and execution, analysis, reporting, and ongoing optimization
Establishes and forecasts marketing budget to drive growth for Nestasia across all channels, with particular focus on contact channels (eg: email, SMS and direct mail)
Leads and manages weekly, monthly and quarterly digital marketing reporting and analysis
Provides guidance and recommendations on email / SMS list growth by acquisition source and customer value
Optimizes trigger programs and customer journeys to drive lifetime value, analyzing performance and testing creative and messaging
Works with Performance Marketing team to optimize audience builds, maximizing engagement and revenue
Works with content and creative teams to align audiences and assets to ensure business objectives are met and messaging to the consumer is clear and actionable
Develops testing roadmap and learning agenda to optimize campaigns and drive results
Takes on other opportunities to drive business across marketing channels, with near term focus on affiliates
Performs duties consistent with the Company’s Affirmative action plan(AAP), goals and policies.
Performs other duties as required/assigned by manager.
Desired Candidate Profile:
Bachelor’s degree required, preferably in Marketing, Business, Economics, or Finance
2+ years of ecommerce and/or CRM experience
Excellent quantitative and analytical skills with the ability to interpret and translate data into actionable recommendations
Strong technical knowledge relevant to typical ecommerce environment
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