Deputy General Manager/ General Manager – Content and Copy

JOB DESCRIPTION 179
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Deputy General Manager/ General Manager – Content and Copy
Godrej Industries Group (GIG)
Mumbai, Maharashtra, India
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Job Title: General Manager – Content and Copy
Job Type: Permanent, Full-time
Function: Corporate Brand and Communications
Business: Godrej Industries Group
Location: Mumbai, Maharashtra, India
About Godrej Industries Group (GIG)
At the Godrej Industries Group, we are privileged to serve over 1.1 billion consumers globally through our businesses with market leadership positions in the consumer products, real estate, agriculture, financial services and chemicals industries.
Corporate Brand and Communications
The Corporate Brand and Communications function at Godrej Industries Group manages one of the most extensive PR and Corporate Brand communication mandates in India. Its operational scope includes PR, digital PR, influencer engagement, managing the Masterbrand, creative services, managing key opinion leaders and building communities. They also dabble in research-driven narratives, owned experiential media platforms, measurement, analytics, ORM, crisis management and external brand alliances—all aimed at effectively sharing the Godrej story with over 1.1 billion customers globally.
The team has consistently been the most awarded in the country for excellence in corporate communications and branding. Godrej Industries has won prestigious accolades, including the Diamond SABRE Award for Reputation Management and Company of the Year. Ranked #1 in a row for six years in Reputation Today's Top 30 Communications Teams in India, the team is also listed in Exchange4media's Top 25 Brands with Best In-House Communications Professionals 2024. They have also been recognised as the best communications team in Asia Pacific by PR Awards Asia powered by PR Week Asia and Campaign Asia-Pacific.
In the last 18 months, the team has secured over 60 national and international awards from platforms such as Fulcrum, IPRCCA, PR Awards Asia, Sabres and Campaign India PR Awards to name a few.
About the role
As DGM/GM – Content and Copy, you will be the driving force behind creating compelling, high-impact stories that capture the essence of Godrej Industries Group's purpose, values and diverse businesses. This role presents a unique opportunity to shape the narrative of one of India's most iconic brands by operationalising Godrej Industries Group's refreshed corporate brand strategy through impactful content and storytelling, in alignment with the brand's purpose framework. You will work on crafting impactful narratives, campaigns and parables that foster meaningful engagement with both internal and external stakeholders.
Key Responsibilities:
1. Content strategy and development
- Spearhead the development and execution of a comprehensive group-level content strategy to amplify the Masterbrand's vision and purpose
- Produce high-quality copy and narratives tailored for digital, traditional and electronic formats, ensuring the content resonates with diverse audiences
- Exhibit expertise in crafting scripts, copywriting, speech writing and short-form content that tells compelling business stories
2. Brand storytelling and messaging
- Collaborate closely with internal teams and external partners to craft inspiring brand stories that engage global audiences
- Ensure seamless messaging consistency across all touchpoints, including digital platforms, traditional media and corporate communications
3. Thought leadership and editorial oversight
- Drive thought leadership initiatives by curating and producing articles, blogs and op-eds for senior leadership, positioning the brand as an industry leader
- Provide editorial oversight and refine content from various teams to ensure alignment with the Masterbrand's tone, style and strategic objectives
4. Stakeholder collaboration
- Partner with both traditional and digital PR teams to align messaging strategies across multiple businesses, ensuring cohesive storytelling
- Collaborate with in-house and external creative agencies, media partners and cross-functional teams to design and execute impactful campaigns and storytelling initiatives
5. Innovation in content creation
- Identify and integrate emerging trends in content creation and storytelling into the brand's overarching communication strategy
- Leverage cutting-edge digital platforms to amplify the reach and impact of brand narratives, staying ahead of industry trends
Who are we looking for?
Experience:

• 10+ years of experience in brand writing, storytelling and content creation ideally in multi-business, conglomerate or corporate environments

• Proven track record of leading content-driven initiatives that enhance brand equity and foster audience engagement

• A passion for creative storytelling, with a natural ability to captivate diverse audiences
Skills

• Exceptional writing and editing skills, demonstrated through a portfolio of impactful content across multiple formats and channels

• Strong strategic thinking, with the ability to translate brand objectives into engaging, audience-centric content strategies

• Proficiency in collaborating with creative agencies, managing content workflows and ensuring high-quality output

• Strong interpersonal and collaboration skills, with the ability to work seamlessly across diverse teams and departments

• Unwavering attention to detail, ensuring the highest standard of excellence in every piece of communication
What's in it for you?
Be an equal parent
Childcare benefits for the birthing parent, commissioning parent (in case of surrogacy) or adoptive parent, and their partners

• 6 months of paid leave for primary caregivers, flexible work options on return for primary caregivers

• 2 months paid leave for secondary caregivers

• Caregiver travel for primary caregivers to bring a caregiver and children under a year old, on work travel
Coverage for childbirth and fertility treatment
No place for discrimination at Godrej
Gender-neutral anti-harassment policy
Same sex partner benefits at par with married spouses
Coverage for gender reassignment surgery and hormone replacement therapy
Community partnerships and advocacy
Persons with Disability (PwD) care
We are selfish about your wellness
Comprehensive health insurance plans, as well as accident coverage for you and your family, with top-up options
Elder care for those who might need to extend support to senior family members
Preventative healthcare support
Outpatient Department (OPD) coverage, including vaccinations, dental, vision, etc.
Uncapped sick leave
Flexible work options, including remote working and part-time work
Mental wellness and self-care programmes, resources and counselling
Celebrating wins, the Godrej Way
Structured recognition platforms for individual, team and business-level achievements
Digital and offline instant recognition platforms.
An inclusive Godrej
Before you go, there is something important we want to highlight. There is no place for discrimination at Godrej. Diversity is the philosophy of who we are as a company. And has been for over a century. It's not just in our DNA and nice to do. Being more diverse - especially having our team members reflect the diversity of our businesses and communities - helps us innovate better and grow faster. We hope this resonates with you.
We take pride in being an equal opportunities employer. We recognise merit and encourage diversity. We do not tolerate any form of discrimination on the basis of nationality, race, colour, religion, caste, gender identity or expression, sexual orientation, disability, age, or marital status and ensure equal opportunities for all our team members.
If this sounds like a role for you, apply now
We look forward to meeting you.

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