Community Associate
1 month ago
Overview:
As an Community Associate for the Tamil-speaking market , the focus is on identifying and partnering with local influencers to craft culturally resonant campaigns. This involves nurturing strong relationships, creating Tamil-language content, and ensuring all initiatives align with the brand’s objectives. Fluency in Tamil and a deep understanding of regional trends are essential to engage meaningfully with the target audience.
Key Responsibilities:
- Creator Onboarding: Develop and execute an efficient onboarding process for matchmakers, content creators, and moderators, ensuring they are well equipped to succeed on the platform from day one.
- User Growth & Engagement: Scale daily Tamil active users on the app by leveraging user-generated matchmakers, content creators, and moderators.
- Upskilling & Retention: Implement strategies for the upskilling and monetization of matchmakers, content creators, and moderators to ensure their long-term engagement and success.
- Feature Collaboration: Work closely with the product team to launch and optimize new features focused on user engagement, retention, and monetization.
- Micro-Influencer Development: Create and nurture micro-influencers within the FRND ecosystem to drive matchmaking, virtual gifting, and radio shows.
- Trend Analysis: Stay up to date with new social media trends, insights, and best practices. Utilize this information to enhance engagement and grow the platform.
- Community Management: Manage and support Tamil-speaking communities to foster a positive and interactive environment.
Qualifications:
- Minimum of 1 year of experience in operations, campaign, or community management with a focus on Tamil-speaking audiences.
- Strong understanding of Tamil culture and language, excellent communication skills, and proficiency in social media platforms and community management tools.
- Familiarity with app-based user engagement metrics and tools, ability to analyze data to drive decision-making.
- Demonstrated ability to take full ownership of projects and drive them to successful completion.
- Strong analytical skills with the ability to make data-driven decisions and measure success.
- Proven track record of executing plans efficiently and a proactive, hands-on approach to problem-solving.
- Ability to think creatively and develop innovative solutions for user engagement and community management.
- Skilled at making quick, informed decisions in a fast-paced environment.
- Deep understanding of user needs and behaviors, with the ability to tailor strategies to enhance user experience and satisfaction.
- The FRND team operates six days a week, with the 1st and 3rd Saturdays of each month as working days.
About FRND
FRND, a virtual gifting-based audio social app for Bharat, is trying to transform the landscape. Focusing on the next billion non-English speaking internet users, it's changing how people connect in India, particularly addressing challenges faced by individuals, especially women, in tier 2 cities.
We're committed to resolving growth and user activation issues and developing revenue-generating features like Virtual Gifting. If you're passionate about high growth and have a first-principles mindset, we invite you to join our core user acquisition team as we strive to connect with the next billion internet users.
Why FRND?
- Because we place a strong emphasis on a product-oriented mindset and the resolution of unique challenges. We are actively engaged in the vast market of the next billion users, spanning across India, Latin America, and the Middle East.
- Here, you can enjoy competitive Compensation Packages, Equity opportunities , and the prospect of personal growth parallel with FRND's journey.
- You'll have the privilege of collaborating directly with our Founders on stimulating projects, and relish the flexibility of an Unlimited Leave Policy while taking complete ownership of your tasks.
- Experience accelerated learning, supported by renowned investors like Krafton, India Quotient, and Elevation Capital.
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