Social Media Marketing Specialist

3 weeks ago

Guwahati, India Experience Destination Full time
Company Description (Please go through company profile before applying)Experience Destination, located in Guwahati, specialises in curating unique experiences and journeys in North-East India.

Role DescriptionThis is a full-time role as a Social Media Specialist at Experience Destination. Candidates will be responsible for growing digital distribution and brand presence of ED organically. Strategising engaging content for all our social media platforms with a primary focus on Instagram reels and youtube shorts

and marketing materials.

Thing you'll be doing:

Researching to find relevant stories from Northeast IndiaMaintaining SM calendar.Content ideation and execution, assist in production, script writing, shooting, managing the editor, captioning and strategising complete content plan and output.Optimise company pages on various platforms, moderating user-generated content, analyzing social data, and collaborating with other departments to manage reputation and coordinate actions.Collaborations with travel stakeholders (influencers, content creators, travel educators, local storytellers, chefs, property owners etc) that can help ED with content creation and increase its digital distribution.

QualificationsThe ideal candidate should possess a comprehensive understanding of various social media platforms and how to optimize content for maximum engagement.Our objective is to achieve exceptional customer engagement, foster intimacy, drive website traffic, and increase revenue through strategic utilization of the social media marketing roadmap.

Proven working experience in social media marketing or as a Digital Media Specialist.Excellent consulting, writing, editing (photo/video/text), presentation and communication skillsDemonstrable social networking experience and social analytics tools knowledgeProficiency in social media platforms and content management systemsKnack for photography and videography.Comfortable with editing tools like VN, Canva and reel editor.Strong organizational and time management skillsAbility to work independently and as part of a teamKnowledge of North-East India and its tourism industry is a plusExcellent english speaking skills

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