Audience Acquisition Specialist

1 month ago

bangalore, India Phase 1 Events and Experiences Full time

Job Description


Position Title: Audience Acquisition Specialist

Location: Bangalore

Experience: 2+ Years


Position Overview: The Audience Acquisition Specialist plays a vital role in driving attendee engagement and participation in specific events. This position requires a proactive individual with at least 3 years of experience in audience acquisition, strong communication skills, and the ability to connect with C-Level executives effectively through various channels.


Key Responsibilities:


Data Building & Mapping:


·    Work on data building and mapping for specific events, identifying target audience segments and key stakeholders

·    Utilize market research tools and techniques to gather relevant data and insights for audience targeting


C-Level Executive Outreach:               


·    Identify and connect with C-Level executives through calls, LinkedIn, social media, and email campaigns

·    Conduct active calling campaigns to engage prospective attendees and generate event registrations

·    Utilize persuasive communication skills to articulate the value proposition of attending events to senior executives


Market Research and Communication:


·    Research markets and industries to understand the key issues, trends, and challenges driving audience interests

·    Communicate industry insights and event value propositions to senior executives effectively, highlighting the relevance and benefits of event participation


Database Management:


·    Develop and maintain an ongoing database of existing and potential new clients, keeping it updated with accurate contact information and preferences

·    Track engagement levels, responses, and registrations within the database to measure effectiveness and inform outreach strategies





Relationship Cultivation:


·    Cultivate relationships with senior-level executives, nurturing their interest and commitment to attending events

·    Act as a trusted advisor and resource for clients, providing personalized attention and support throughout the event lifecycle



Qualifications:


·    Bachelor's degree in Marketing, Business Administration, Communications, or a related field

·    Minimum of 3 years of experience in audience acquisition, sales, or marketing roles, preferably within the events industry

·    Proven track record of successfully generating event registrations and engaging senior-level executives

·    Strong communication and interpersonal skills, with the ability to articulate value propositions effectively and build rapport with high-level decision-makers

·    Excellent research and analytical skills, with the ability to gather and interpret market data and insights

·    Results-driven mindset with a focus on achieving and exceeding registration targets

·    Ability to work autonomously and collaboratively in a fast-paced, dynamic environment

·    Proficiency in CRM software, LinkedIn Sales Navigator, email marketing platforms, and other relevant tools and technologies


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