Performance Marketing Specialist

4 weeks ago

Hyderabad, India BOONCART PVT LTD's Full time

Job Description

Job Title: Performance Marketing Specialist (E-commerce)

Experience Required: 4 - 6 Years

Employment Type: Full-time (Hybrid / Remote)

Work Mode: On-site (Monday to Saturday)
Industry: E-Commerce

Location: Hyderabad

About Us

Booncart is a fast-growing e-commerce marketplace committed to providing customers with a wide range of high-quality products at the best value. We are on a mission to make online shopping simple, reliable, and enjoyable by connecting customers with trusted sellers and curated products. With customer satisfaction at the core of our values, Booncart is rapidly expanding, and we are building a dynamic team to power our growth journey.

We are now looking for a Performance Marketing Specialist who can take the lead in scaling our digital marketing efforts and help us reach millions of customers across India.

Role Overview

As a Performance Marketing Specialist at Booncart, you will be responsible for strategizing, executing, and optimizing data-driven paid marketing campaigns. You will manage high-value ad budgets across multiple platforms, analyse performance metrics, and continuously innovate to maximize ROI, conversions, and customer acquisition.

Key Responsibilities

  • Plan and manage performance marketing campaigns across Google Ads, Meta (Facebook/Instagram), YouTube, and Affiliate channels.
  • Drive measurable results in terms of ROI, ROAS, CPA, and customer acquisition costs.
  • Execute A/B testing for ad creatives, audience segments, and landing pages to improve conversion rates.
  • Optimize paid campaigns for scale while maintaining efficiency in spend.
  • Implement remarketing and retargeting strategies to maximize customer lifetime value.
  • Monitor, analyse, and prepare detailed reports on campaign performance with actionable insights.
  • Collaborate with design, product, and content teams to align campaigns with Booncarts branding and customer expectations.
  • Stay updated with the latest tools, ad formats, and trends in performance marketing and e-commerce.

Qualifications & Skills

  • 46 years of proven experience in performance marketing within the e-commerce industry.
  • Strong expertise in Google Ads, Meta Ads, Shopping Ads, Display, and Video campaigns.
  • Hands-on experience with large-scale ad spends (7–8 figures annually).
  • Proficiency in Google Analytics (GA4), Tag Manager, and data-driven reporting dashboards.
  • Solid understanding of customer acquisition funnels, retention strategies, and CRO (conversion rate optimization).
  • Knowledge of SEO, email marketing, and influencer marketing is an added advantage.
  • Analytical mindset with strong problem-solving abilities.
  • Bachelor's degree in marketing, Business, or related field (MBA preferred).

What We Offer

  • Competitive salary package depending on skills & experience.
  • An opportunity to work on high-impact e-commerce campaigns at scale.
  • A collaborative and innovative work environment at Booncart.
  • Exposure to advanced marketing tools and technologies.
  • The chance to be part of a fast-growing marketplace making a difference in the Indian e-commerce ecosystem.

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