Content Marketing Strategist

2 weeks ago

india Agensi Pekerjaan Executive Recruiters Sdn Bhd Full time
Job Description

Develop Content Strategy:

 

·        Implement a comprehensive content marketing strategy aligned with our goal of being the trusted provider of eye care.

·        Identify trends in eye care and fashion, competitor strategies, and industry best practices by conducting market research.

·        Align content with channels, delivering the right brand message at the right time and place at the right place, resonating with the target audience through cross-functional collaboratio

 

Content Management and Creation:

·       Manage high quality and informative content for social media, video marketing, blogs, email campaigns and other various platforms.

·       Collaborate with internal teams and external agencies or freelancers to develop multimedia content that empower and educates audience.

·       Ensure consistency and timely delivery of relevant and impactful content by maintaining content calendar across key brands.

·       Manage grassroots brand collateral library (videos, photos, brand stories, user-generated content).

·       Provide first-hand content snippets as required to support branding/marketing activities.

 

 

Boosting Brand Presence:

·       Identify relevant topics and optimize content for search engines by conducting keyword research positioning the company as go-to resource for eye care information.

·       Enhance brand visibility and engagement by implementing SEO best practices

·       Maintain consistency output across various channels with the right content-channel fit with solid positioning that set the company apart from the competitors.

 

Campaign Development:

·       Develop integrated marketing, brand or sales campaigns to strengthen position as the nation’s preferred eye care provider.

·       Analyse and maintain success campaign and make iterative based on data driven insights.

 

Data Analyse and Reporting:

·       Measure the performance of all content marketing efforts across various channel by utilizing analytic tools.

·       Evaluate key performance indicators (KPIs) and optimise strategies by generate monthly growth reports

 

Brand Alignment:

·       Ensure consistency and clarity of brand throughout all content, according to brand guidelines and maintaining a cohesive voice reflecting every brand’s core values.

 

Brand Engagement:

·       Encourage community engagement by managing loyalty and developing strong relationship with clients.

·       Led cross-brand collaborations to increase awareness and advocacy for our brand, establishing it as the leader in eye care.

·       Promoting a positive brand image for eye care through valuable and solution-oriented content.


Requirements
  • A Bachelor’s Degree in Marketing, Communications or any related field.
  • Working experience as a Content Marketing Strategist or similar role, in the industry of optical or healthcare would be advantageous.
  • Demonstrate strong interpersonal skills to collaborate across functions and execute strategic and tactical objectives without supervision.
  • Extensive knowledge of content analytical tools and management system.
  • Depth understanding of content strategy best practices in the Malaysian retail sector.
  • Proficiency in brand building and fashion is a bonus.
  • Strong both communication and written in Malay, English and Mandarin.
  • At least 3 years of expertise in content marketing and branding, preferably in optical, healthcare or retail industries.
  • Demonstrates creativity and generates unique ideas for eye care content.
  • Excellent project analytical, management and problem-solving skills.
  • Demonstrates attention to detail and capable of meeting tight deadlines while maintaining good quality.

Requirements
Working experience as a Content Marketing Strategist or similar role, in the industry of optical or healthcare would be advantageous. Demonstrate strong interpersonal skills to collaborate across functions and execute strategic and tactical objectives without supervision. Extensive knowledge of content analytical tools and management system. Depth understanding of content strategy best practices in Malaysian retail sector. Proficiency in brand building and fashion is a bonus. Strong both communication and written in Malay, English and Mandarin. At least 3 years of expertise in content marketing and branding, preferably in optical, healthcare or retail industries. Demonstrates creativity and generates unique ideas for eye care content. Excellent project analytical, management and problem-solving skills. Demonstrates attention to detail and capable to meet tight deadlines while maintaining good quality.

  • Content Strategist

    2 weeks ago

    India Companion AI Full time

    Role DescriptionThis is a full-time remote role for a Content Strategist & Marketer. The Content Strategist & Marketer will be responsible for developing and implementing content strategies to drive brand awareness and engagement. They will create and distribute compelling content across various channels, including social media, blogs, and email campaigns....

  • Content Strategist

    2 weeks ago

    india Companion AI Full time

    Role Description This is a full-time remote role for a Content Strategist & Marketer. The Content Strategist & Marketer will be responsible for developing and implementing content strategies to drive brand awareness and engagement. They will create and distribute compelling content across various channels, including social media, blogs, and email campaigns....

  • Content Strategist

    1 week ago

    India Companion AI Full time

    Role DescriptionThis is a full-time remote role for a Content Strategist & Marketer. The Content Strategist & Marketer will be responsible for developing and implementing content strategies to drive brand awareness and engagement. They will create and distribute compelling content across various channels, including social media, blogs, and email campaigns....

  • Content Strategist

    1 month ago

    india Business10x Full time

    SALARY - 4-5 LPAJOB LOCATION - JAIPUR TRIVENI NAGAR (WFO)SKILLS - SOCIAL MEDIA CONTENT STRATEGIST, SEO EXPERT, CONTENT WRITING EXPERIENCECompany DescriptionBusiness10x is a strategic partner in driving growth and innovation. They offer Business Intelligence solutions, including Website and App Development, Digital Marketing, Physical Team support, and...

  • Content Strategist

    1 month ago

    india Digivik Business Solution Full time

    Job Description: Content Strategist at Digivik Business Solutions, PunePosition Title: Content Strategist Location: Pune, Maharashtra, India Company: Digivik Business Solutions Job Type: Full-Time Experience Level: Mid-Senior Level About Digivik Business SolutionsDigivik Business Solutions is a dynamic digital marketing agency based in Pune, specializing in...

  • Content Strategist

    4 weeks ago

    india Commerce Pundit India Full time

    Job Title: Content Strategist Job Summary : We are seeking a dynamic Content Strategist to lead the end-to-end lifecycle of projects. The ideal candidate will be responsible for creating and maintaining project schedules, tracking deliverables, and establishing priorities. They will serve as the advocate for our audience and the steward of our business...

  • Technical Content Strategist

    1 week ago

    India NextGen Healthcare Full time

    Description :We're seeking an experienced Technical Content Strategist to join the Content Design team at NextGen Healthcare.As a technical content strategist, your key responsibility will be maintaining our strategic direction for the company's technical content. You will also help determine the best content formats to improve consumer engagement. Job...

  • Technical Content Strategist

    1 month ago

    india NextGen Healthcare Full time

    Description :We’re seeking an experienced Technical Content Strategist to join the Content Design team at NextGen Healthcare.As a technical content strategist, your key responsibility will be maintaining our strategic direction for the company’s technical content. You will also help determine the best content formats to improve consumer...

  • Digital Marketing Strategist

    1 week ago

    India NURA - Sustained Health with Active-AI Screening Full time

    Company Description NURA - Sustained Health with Active-AI Screening is a collaboration between Fujifilm Healthcare and Dr Kutty's Healthcare, bringing together AI-enabled imaging and expert healthcare. Our mission is to provide regular screening programs to detect cancers and lifestyle diseases, helping healthy individuals find diseases at an early stage...

  • Digital Marketing Strategist

    4 weeks ago

    india NURA - Sustained Health with Active-AI Screening Full time

    Company Description NURA - Sustained Health with Active-AI Screening is a collaboration between Fujifilm Healthcare and Dr Kutty’s Healthcare, bringing together AI-enabled imaging and expert healthcare. Our mission is to provide regular screening programs to detect cancers and lifestyle diseases, helping healthy individuals find diseases at an early stage...

  • Content Strategist

    23 hours ago

    india Equations PR and Media Full time

    We are seeking a proactive and results-driven Content Strategist (1-2 years of experience) to join our young and dynamic team. The ideal candidate will be responsible for developing content plans, creating engaging content, and driving our brand's growth at Equations! Responsibilities: Strategize and Plan Content:  Develop cohesive content strategies for ,...

  • Content Strategist

    23 hours ago

    india Equations PR and Media Full time

    We are seeking a proactive and results-driven Content Strategist (1-2 years of experience) to join our young and dynamic team. The ideal candidate will be responsible for developing content plans, creating engaging content, and driving our brand's growth at Equations! Responsibilities: Strategize and Plan Content:  Develop cohesive content strategies for...

  • Content Marketing Strategist

    2 months ago

    India WinnerBrands Full time

    **About the employer brand**: An emerging fintech brand is reimagining financial products as consumer products, like Spotify or Netflix, or Dropbox, making money and tools/services to manage it, available for a simple monthly subscription fee so you can stream, share, and sync it across accounts, devices, funding instruments, friends or family. Our mission...

  • Associate Content Strategist

    23 hours ago

    india NEWJ Full time

    NEWJ (New Emerging World of Journalism Limited) is one of India’s fastest growing media-tech companies, founded by Shalabh Upadhyay and Kunal Chaudhary and backed by Jio Platforms Limited. It is a video-only, mobile-first publisher focused on creating and producing high impact video content for the smartphone obsessed young Indian. Founded in 2018, the...

  • Creative Content Strategist

    2 months ago

    India Moreretail Full time

    **About More Retail Private Ltd (MRPL)** MRPL is one of India's largest and fastest-growing Omni Channel Food & Grocery retailers. MRPL is committed to building India's most customer-obsessed business with the world's best omnichannel food and grocery experience and all of this on a massive scale. **Role Overview**: As a Creative Content Strategist at...

  • Creative Content Strategist

    1 week ago

    India Moreretail Full time

    About More Retail Private Ltd (MRPL)MRPL is one of India's largest and fastest-growing Omni Channel Food & Grocery retailers. MRPL is committed to building India's most customer-obsessed business with the world's best omnichannel food and grocery experience and all of this on a massive scale.Role Overview:As a Creative Content Strategist at More, you will...

  • Marketing Strategist

    4 weeks ago

    India MarketOne International Full time

    **It’s time to change the world of marketing - and we’re looking at you** We’re working with some of the world’s most dynamic companies, transforming the way they do marketing from an enabler to a driver of business success. We’re helping organizations to evolve from outdated outbound marketing to a fully measurable inbound engine. And when we say...

  • Digital Strategist

    1 month ago

    india PROPERTY MANTRAA Full time

    "Company Description propertymantraa is a speciality muda & Dtcp approved plots in mysore for the last 15 yearsRole DescriptionThis is a part-time remote role for a Digital Strategist at PROPERTY MANTRAA. The Digital Strategist will be responsible for developing and implementing digital marketing strategies, managing online advertising campaigns, and...

  • Digital Strategist

    3 weeks ago

    india PROPERTY MANTRAA Full time

    "Company Description propertymantraa is a speciality muda & Dtcp approved plots in mysore for the last 15 yearsRole DescriptionThis is a part-time remote role for a Digital Strategist at PROPERTY MANTRAA. The Digital Strategist will be responsible for developing and implementing digital marketing strategies, managing online advertising campaigns, and...

  • Content Strategist

    4 weeks ago

    india MilliPixels Interactive Full time

    Who We Are? As a part of the Cerebrent Group, Millipixels specializes in crafting impactful digital experiences for clients across the globe, spanning diverse domains and emerging technologies. With our main design and development center located in India, complemented by FlexCampus sites in Singapore, Dubai, London, and New York, we're on our way to become...