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Product Marketing Lead || SAAS || Deep Tech || 4-6 years of experience || Noida

4 months ago

noida, India Talentiser Full time
Key ResponsibilitiesStrategy Development:
Collaborate with Marketing and product teams to develop comprehensive strategies aligned with business objectives.Market Expansion:
Identify and pursue new business opportunities, target markets, and industry segments to expand the company's footprint. Stay informed about industry trends, competitive landscape, and emerging technologies in the blockchain space.Customer Acquisition:
Develop innovative tactics to drive lead generation, paid marketing, referral, and advertising programs.Customer Segmentation:
Conduct research to identify and understand key customer segments, their pain points, and preferences to tailor marketing initiatives effectively.Product Led Onboarding:
Desig n
and Optimize product led onboarding experiences for B2G/ B2B customers, leveraging self-service resources, tutorials, and in-house product guidelines.
QualificationsAround 4-6 years’ experience in Product marketing with B2B SAAS Start Ups, a web 3.0 Product companyStrong understanding of product-led growth principles and methodologiesDeep understanding of market trends and product lifecycles