Avo Automation | Performance Marketing Specialist
13 hours ago
OverviewWe are seeking a seasoned Campaign Specialist to join our Digital Marketing Team. This role will report to the Digital Marketing Lead and will be instrumental in driving our paid search and
paid social campaigns. The ideal candidate will have a proven track record in the B2B SaaS industry and a deep understanding of digital marketing strategies and tools. The Senior Campaign Manager will collaborate closely with sales, product, and marketing teams to achieve revenue goals.
ResponsibilitiesDevelop, execute and optimize comprehensive, multi-channel marketing campaigns to generate qualified leads and drive customer acquisition.Utilize advanced targeting and segmentation strategies to reach the right audience at the right time.Conduct in-depth market research and competitive analysis to identify target segments and campaign opportunities.Define campaign objectives, KPIs, and budgets aligned with business goals.Oversee campaign planning, scheduling, and resource allocation across various channels (digital, email, social media)Collaborate with content, design, and demand generation teams to create compelling campaign materials.Manage campaign execution, including A/B testing, lead nurturing, and lead scoring.Analyse campaign performance metrics to measure ROI and optimize campaigns for maximum impact.Identify trends and customer insights to inform future campaign strategies.
QualificationsBachelor's degree in marketing, business, or a related field.4+ years of experience in B2B marketing, with a focus on SaaS or technology industry.Proven track record of successful campaign development and execution in PPC and
paid social campaigns.Strong analytical skills with the ability to interpret data and make data-driven decision.Excellent understanding of digital marketing metrics and KPIs.Experience with marketing tools and platforms (HubSpot, ServiceBell, SEMrush, etc.) and CRM systems.Proficiency in data analysis and reporting tools (Google Analytics, Salesforce, etc.).Strong communication and interpersonal skills.Ability to thrive in a fast-paced, dynamic environment.
Desired SkillsExperience with account-based marketing (ABM) strategies.Advanced certifications in Google Ads and
Marketing Solutions.Experience with marketing analytics and attribution modelling.Understanding of sales and customer success processes.
Why Join Avo AutomationWe've been certified as a Great Place to Work for the year 2024.Be part of a forward-thinking company that values innovation and creativity.Collaborate with a talented and dedicated team of professionals.
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