Performance Marketing

6 days ago

Bengaluru, India MathCo Full time
About Us

TheMathCompany or MathCo® is a global Enterprise AI and Analytics company trusted for data-driven decision-making by leading Fortune 500 and Global 2000 enterprises. Founded in 2016, MathCo builds custom AI and advanced analytics solutions focused on enterprise problem-solving through its innovative hybrid model. NucliOS, MathCo’s proprietary platform with pre-built workflows and reusable plug-and-play modules, enables the vision of connected intelligence at a lower TCO.

For our employees, we foster an open, transparent, and collaborative culture with no barriers, making MathCo a great place to work.We provide excitinggrowth opportunities, value capabilities, and attitude over experience, enabling the Mathemagicians to ‘Leave a Mark’.

Designation: Digital Marketing Specialist - Campaigns

We are looking to hire Digital Marketing Specialist - Campaigns for a performance marketing role at TheMathCompany. This would be a great opportunity to work on different segments of online marketing & utilize your holistic understanding of the Digital landscape.

Our team is comprised of people who can have your back and guide you in the right direction, however you will need to be the owner of running and ensuring campaign success. This position will essentially be a T-shaped marketer to work across paid platforms- LinkedIn, Instagram, Google to formulate, run and optimize marketing campaigns.

Job Responsibilities

- Own Inbound success for the Digital Campaigns by owning its set up/ tracking/ reporting- Strategize and execute end-to-end digital campaigns to drive MQLs (Marketing Qualified Lead) on LinkedIn, Google Ads (GSN, GDN) and Instagram- Work closely with sales, content, operations and design team to develop and work on integrated campaigns/ABM Campaigns.- Running campaigns that drive success.- Understanding of various digital and online advertising platforms and formats such as organic, PPC, Social, Display, Search, video and associated KPI’s.- Cross platform integration to ensure everything is being tracked. Knowledge of Google Tag Manager and Google Analytics- Strong ability to gather business understanding on your own by collaborating with different leaders/stakeholders.- Must have a strong sense of how to position and market a particular capability.- Must be able to understand the prospect user.- Work with the content team to develop creatives based on the above.- Unleash your creativity and ideate ads, keeping the brand image in mind, for Display Ads for LinkedIn and GDN. (Be assured that our design team has got your back to deliver on your ideas)- Collect and use data to inform new campaigns and the evaluation of existing campaigns including web analysis and evaluation of KPIs.

Above all, have the agility to pick up and work on new platforms and understand its technicalities with ease.

Preferred Educational Qualifications

- 4+ years of experience in campaign management (agency experience is preferred)- Has excellent communication / presentation skills- Organized and accountable with strong attention-to-detail and effective at prioritization.- Must have knowledge of working on any of the CRMs ex. HubSpot.- Must have knowledge of LinkedIn Advertising.- The ability to work in a fast-paced environment.- The ability to handle multiple projects concurrently.

Being a Mathemagician

- Understand & embody MathCo’s culture and way of working.- Demonstratean ownership mindset to drive results, striving for excellence.- Engage actively and contribute to initiatives fostering company growth.- Support diversity and understand different perspectives.

As a testament to our growth,we have been,

- Positioned as a Leader in Top Generative AI Service Providers – PeMa Quadrant 2023 by AIMResearch- Recognized among the Inspiring Workplaces in North America, 2023- Accredited for Inclusive Practices by Great Place to Work Institute, India- Recognized among India’s Best Workplaces™ for Diversity, Equity, Inclusion & Belonging 2023 by Great Place To Work® India

.... among others. To know more visit our website.

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