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Overview : The Technical SEO Specialist plays a crucial role in optimizing a website's technical elements to improve its search engine visibility and user experience. This position is vital in ensuring that the website is structured and coded in a way that is accessible to search engine crawlers and provides a seamless experience for users. Key Responsibilities : - Perform technical SEO audits and provide recommendations for site improvements - Optimize website structure and internal linking for improved crawlability - Manage XML sitemaps and robots. - .txt to ensure proper indexing and crawling - Implement structured data markup to enhance search results appearance - Monitor and analyze site performance using tools like Google Search Console and Google Analytics - Collaborate with web development and content teams to implement SEO best practices - Ensure proper implementation of meta tags and heading tags for improved relevance - Stay updated on search engine algorithm updates and industry best practices - Conduct keyword research and provide on-page optimization recommendations - Resolve technical SEO issues such as duplicate content, site speed, and mobile responsiveness - Track and report SEO performance metrics, such as organic traffic, ranking, and conversions - Stay abreast of new tools and trends in technical SEO and implement where applicable - Train and educate internal teams on technical SEO best practices - Contribute to content strategy with a focus on SEO-friendly content structure Required Qualifications : - Bachelor's degree in Marketing, Information Technology, Computer Science, or a related field - Proven experience working in technical SEO, preferably in an agency or corporate setting - In-depth understanding of search engine algorithms and ranking factors - Proficiency in HTML, CSS, JavaScript, and other web development technologies - Experience with SEO tools such as Screaming Frog, Ahrefs, SEMrush, and Moz - Strong analytical skills with the ability to derive insights from data and make data-driven decisions - Excellent understanding of website architecture, server-side redirects, and HTTP status codes - Ability to communicate SEO best practices and recommendations to technical and non-technical stakeholders - Knowledge of structured data markup including Schema. - Experience with website performance optimization techniques and tools - Good understanding of backlink analysis and link building strategies - Excellent project management and time management skills to handle multiple tasks and projects - Ability to stay updated with industry trends, algorithm updates, and best practices - Certifications in Google Analytics, Google Ads, or other relevant digital marketing platforms is a plus - Strong problem-solving skills and attention to detail (ref:hirist.tech)
